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The Marketing Manager will be responsible for creating go-to-market strategies, driving product adoption, and communicating the value of products to the market. The role involves working closely with sales, product, and marketing teams to develop compelling positioning and execute targeted campaigns.
Key Responsibilities
- Crafting Market Messaging: Develop clear and impactful product positioning and value propositions tailored to target customer segments.
- Driving Product Launches: Plan and execute detailed go-to-market strategies, collaborating with cross-functional teams to ensure smooth product introductions.
- Empowering Sales Teams: Create marketing materials, tools, and training resources to support the sales team and lead informative training sessions.
- Analyzing Markets and Feedback: Conduct competitive analysis, gather customer insights, and refine marketing strategies based on feedback.
- Managing Campaigns: Develop and oversee campaigns across various channels, including digital platforms, events, and webinars.
- Optimizing Campaign Performance: Track marketing metrics, analyze data for insights, and recommend improvements to enhance effectiveness.
Qualifications and Experience
- Marketing Knowledge: Strong understanding of marketing principles, customer segmentation, and crafting impactful messaging.
- Communication Skills: Exceptional written and verbal communication abilities, with a talent for translating technical features into customer-focused benefits.
- Tech-savvy: Proficiency with marketing automation tools, CRM platforms, and data analysis for campaign optimization.
- Organizational Skills: Strong project management abilities to handle multiple tasks, meet deadlines, and collaborate across departments.
- Stakeholder Engagement: Confident in liaising with senior stakeholders and presenting ideas effectively.
- Preferred Knowledge: Background in consumer marketing is an advantage.
