International Marketing Officer

Your new company

Our client, based in Bournemouth, is now looking for an International Marketing Officer to join their business on an interim basis to support their team due to an increase in workflow and support with various projects. You will need to be in the office 1 day per week in Bournemouth, with the flexibility to work 4 days from home (or spend more time in the office with the team if you wish).

Your new role

The role will see the preferred candidate providing support across a range of areas across marketing and comms, your versatility and adaptability will be key.

Web Content Management:

• Manage all copy and image updates for the international section of the website, ensuring the content is up-to-date and accurately reflects all international recruitment activity and wider initiatives within the UK and overseas.
• Facilitate content migration to the new CMS, uploading content to the new platform and spot reviews for editorial quality and consistency.
• Manage external course listings and institutional profiles within non-UK markets, ensuring that listings are updated and regularly refreshed.

Email Marketing / Copywriting and Content Creation:

• Deliver email marketing campaigns for international student recruitment.
• Set up, actively manage and maintain email automation, as well as marketing databases from CRM system.
• Copywriting, editing and proofreading; audit and maintain content to ensure appropriateness, relevance, accuracy and timeliness.
• Support the development and production of compelling marketing materials suitable for various digital platforms and a suite of bespoke publications and promotional assets appropriate for a non-UK audience.
• This includes providing copy for comms and collateral, preparing briefs for artwork, photography, video production and other types of content and supervising international student ambassadors who contribute student-generated content.

Campaign management

• Support the implementation of nurture and conversion campaigns for enquirers and applicants. This includes responsibility for copywriting, email marketing, social media marketing, running virtual events and supervising international student ambassadors who take part in supporting conversion campaigns.
• Monitor and analyse results of campaigns and activities and compile recommendations to inform future strategy development.

What you'll need to succeed

• Experience in a marketing role is essential, particularly in developing advertising campaigns for both online and print media. Digital marketing, public relations, and project management experience are also advantageous.
• The candidate should have experience in customer relations, profiling, and data acquisition, as well as working in a busy environment.
• Copywriting skills for both online and print media, along with experience in using CMS and conducting mass and targeted marketing, are highly valued.
• Personal qualities such as being articulate and having good interpersonal skills are essential for dealing with people at all levels, both internally and externally.
  

What you'll get in return

• Excellent rate of pay
• Guaranteed 6-month contract
• Project work

What you need to do now

If you're interested in this role, please forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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