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Paid Search PPC Manager / Biddable Media Performance Marketing Specialist with agency experience developing biddable media strategies for clients covering Google Ads, Social Media Ads / Facebook, Twitter / X and other pay per click channels is required for a well-established Digital Agency based in Bournemouth, Dorset.
SALARY: £40,000 - £50,000 per annum + Benefits
LOCATION: Hybrid working - There will often be internal meetings in the office so candidates will need to live within a commutable distance to Bournemouth
JOB TYPE: Full-Time, Permanent
JOB OVERVIEW
We have a fantastic new job opportunity for a Paid Search PPC Manager / Biddable Media Performance Marketing Specialistwith agency experience developing biddable media strategies for clients covering Google Ads, Social Media Ads / Facebook, Twitter / X and other pay per click channels.
As the Paid Search PPC Manager / Biddable Media Performance Marketing Specialistyou will leverage your expertise in both PPC and paid social media advertising to develop, manage, and optimise paid / pay per click media campaigns across various platforms for E-commerce clients. The split between PPC and paid social management is approximately 75% PPC and 25% paid social.
Working as the Paid Search PPC Manager / Biddable Media Performance Marketing Specialist you will be responsible for driving targeted traffic, conversions, and maximising ROI while aligning campaigns with the overall marketing objectives.
If you are a passionate and results-oriented Pay Per Click Specialist with a proven track record of success in both PPC and paid social media advertising, we encourage you to apply!
APPLY TODAY
If this job looks like your ideal position, then please send in your CV as soon as possible for our Recruitment Team to review.
DUTIES
Your duties as a Paid Search PPC Manager / Biddable Media Performance Marketing Specialistwill include:
- Develop and implement comprehensive biddable media strategies, with a 75% focus on search engines (e.g., Google Ads) and a 25% focus on social platforms (e.g., Facebook Ads, Twitter / X Ads)
- Conduct in-depth keyword research, competitor analysis, and audience targeting to optimise campaign performance
- Manage and optimise paid media campaigns across various platforms, including Google Ads, GA4, Merchant Centre, and relevant social media advertising platforms
- Analyse campaign performance using advanced analytics tools and reporting dashboards to identify optimisation opportunities
- Make data-driven recommendations and implement strategic adjustments to maximise campaign effectiveness and ROI
- Collaborate closely with clients and internal teams (Client management, PPC leads, Head of PPC and Paid social team) to ensure alignment with overall marketing goals
- Stay up to date with the latest trends and best practices in PPC / Pay per Click and paid social media advertising, including platform updates and emerging technologies
- Generate detailed and insightful reports to effectively communicate campaign performance and progress to stakeholders
- Oversee, nurture and manage 2 direct reports
CANDIDATE REQUIREMENTS
- Experience as a Biddable Manager or similar role in a fast-paced agency environment
- Proven track record of success in driving targeted traffic, conversions, and ROI through paid media campaigns
- Demonstrated expertise in both PPC (e.g., Google Ads, Bing Ads) and paid social advertising platforms (e.g., Facebook Ads, Twitter / X Ads)
- Strong understanding of digital marketing principles, campaign budgeting, and media buying strategies
- In-depth analytical skills and the ability to interpret complex data to inform strategic decision-making
- Excellent communication, collaboration, and presentation skills
- Ability to manage multiple projects simultaneously and prioritise tasks effectively
- Proactive, highly organised, and detail-oriented with a strong work ethic
- Experience with Shopping campaigns, including feed management and optimisations
BENEFITS
- Competitive salary and benefits package
- Opportunity to own and manage your own client portfolio, fostering a sense of ownership and accountability
- Learn from experienced professionals and build a successful career in paid advertising
- Work in a dynamic and collaborative team environment at a leading digital marketing agency
- Contribute to the success of diverse and exciting E-commerce clients
- This is a hybrid role, offering flexibility with a mix of remote work and occasional travel to client meetings/Bournemouth for agency events
HOW TO APPLY
To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CVs of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.
JOB REF: AWDO-P12550
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