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- Lead the planning and execution of email and SMS campaigns, working with the Campaign and Social Media teams to identify key opportunities.
- Collaborate with CRM and Customer Marketing teams to optimize segmentation, targeting the right customers to maximize engagement.
- Monitor, track, and analyze campaign performance, making recommendations for future enhancements.
- Create monthly email plans and coordinate with the Content team for required digital assets.
- Manage relationships with external teams and suppliers to align email campaign needs and ensure brand consistency.
- Manage and enhance all automated programs, including omni-channel campaigns utilizing the Emarsys platform.
- Degree in Marketing or a related field.
- Over 5 years of experience in retail marketing, including email, SMS, CRM, and digital communications.
- Strong understanding of GDPR/PECR/DPA regulations and IP reputation management.
- Experience with Adobe CC products or similar for creating digital assets.
- Excellent planning and organizational skills to manage multiple projects and deadlines.
- Strong analytical skills for interpreting data and optimizing digital communications.
- Collaborative mindset, with the ability to work across teams.
- Demonstrated experience in people management, including development and performance management.
