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Chief marketing officer
Email Marketing Manager

Email Marketing Manager

Trinity Resource Solutions

Posted 3 days ago, valid for a month

Bracknell, Berkshire RG42 2HJ

£30,000 - £36,000 per annum

Full Time

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Sonic Summary

The Email Marketing Manager will be responsible for developing and executing strategies for email and SMS communications to enhance engagement, sales, and brand loyalty in the UK and European markets.
The role requires over 5 years of experience in retail marketing, specifically in email, SMS, CRM, and digital communications.
Key responsibilities include leading campaign planning and execution, optimizing customer segmentation, and analyzing campaign performance to recommend enhancements.
Candidates should have a degree in Marketing or a related field, along with strong analytical skills and a solid understanding of GDPR regulations.
The position offers a competitive salary, reflecting the expertise and experience required for this role.

As the Email Marketing Manager you will develop and execute a strategy for email and SMS communications to drive engagement, sales, and brand loyalty across the UK and European markets. Key Responsibilities as an Email Marketing Manager:

Lead the planning and execution of email and SMS campaigns, working with the Campaign and Social Media teams to identify key opportunities.
Collaborate with CRM and Customer Marketing teams to optimize segmentation, targeting the right customers to maximize engagement.
Monitor, track, and analyze campaign performance, making recommendations for future enhancements.
Create monthly email plans and coordinate with the Content team for required digital assets.
Manage relationships with external teams and suppliers to align email campaign needs and ensure brand consistency.
Manage and enhance all automated programs, including omni-channel campaigns utilizing the Emarsys platform.

Key Skills Required to be successful in the Email Marketing Manager role:

Degree in Marketing or a related field.
Over 5 years of experience in retail marketing, including email, SMS, CRM, and digital communications.
Strong understanding of GDPR/PECR/DPA regulations and IP reputation management.
Experience with Adobe CC products or similar for creating digital assets.
Excellent planning and organizational skills to manage multiple projects and deadlines.
Strong analytical skills for interpreting data and optimizing digital communications.
Collaborative mindset, with the ability to work across teams.
Demonstrated experience in people management, including development and performance management.

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