Loyalty Marketing Manager

Do you excel at creating retail customer loyalty strategies that drive engagement and retention? Are you ready to lead impactful marketing initiatives across diverse sales channels? This Loyalty Marketing Manager role could be perfect for you!

This is a newly created position within a thriving business and will see you championing customer loyalty rewards, offering a unique opportunity to make your mark in the Beauty industry.

 As Loyalty Marketing Manager, you will shape strategies and execute loyalty and CRM marketing strategies, focusing on driving customer growth and retention through an innovative loyalty programme. Collaborating with data and digital marketing teams, you’ll optimise insights and platforms to deliver personalised customer engagement that supports sales growth.

This hybrid full-time role is based in the stunning Bracknell offices 3 days a week to collaborate with the wider marketing team, with occasional travel. A competitive salary of £45,000 and benefits package is offered along with the opportunities to represent industry leading brands.

Key Responsibilities of the Loyalty Marketing Manager:

• Develop and manage loyalty marketing plans and communications across multiple channels.
• Conduct audience research and implement data-driven segmentation for customised engagement.
• Plan and oversee loyalty strategies to boost customer engagement and retention.
• Write creative briefs and develop monthly communication plans in line with brand guidelines.
• Optimise CRM platforms and campaigns to improve customer experience and increase conversion rates.
• Collaborate with cross-functional teams to execute high-impact marketing initiatives.

Skills & Experience:

• Proven track record in CRM marketing and loyalty programme management.
• Experience developing customer strategies and implementing segmentation with measurable results.
• Strong understanding of personalisation strategies and consumer behaviour.
• Project management expertise, with the ability to lead cross-functional teams.
• Familiarity with CRM tools and customer retention metrics.
• Excellent communication, analytical, and presentation skills.

How to Apply: If this opportunity aligns with your skills and aspirations, we’d love to hear from you. Apply now or contact Niche Recruitment with any questions.