Loyalty Marketing Manager

Are you looking to progress within your marketing career?

Do you have strong CRM and Loyalty schemes experience ?

Are you looking for your next exciting role within a fantastic organisation?

If you can answer yes to the above questions then this could be the PERFECT role for you!

Reed Marketing & Creative are partnered with a successfully growing B2C business, who are looking for a Loyalty Marketing Manager to join their amazing marketing team.

Key Responsibilities:

• Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales
• Manage the execution of all loyalty marketing plans by managing the project calendar and updating the overall promotional direction
• Ongoing optimisation of our Loyalty & CRM platforms to create increasingly more engaging comms, promos and experiences
• Utilise insight, campaign analysis and existing customer feedback to optimise CRM plans, delivering positive campaign performance and greater customer retention/reactivation.
• Work closely with the CRM team on customer segmentation and targeting

The successful candidate will have CRM experience (Loyalty CRM experience would be amazing but not mandatory) and someone who understands the workings and successes of utilising a CRM to it's best. Initially analysing data and customer behaviours;. Experience of  putting together Loyalty scheme and rolling out the schemes.

In return you will receive a salary circa £45K depending on experience + excellent benefits + FREE parking when in the office + hybrid working.

If you are keen to know more about this fantastic opportunity as Loyalty Marketing Manager position, please click on the link to apply! Alternatively, you can get in touch with Bianca Halliburton at Reed Marketing & Creative in Reading