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Office Angels are currently recruiting for an Email Marketing Executive for our client based in Bracknell.
Role: Email Marketing Executive
Location: Bracknell
Salary: £32,000 per annum
Responsibilities:
- Contribute to the digital campaigns executed on email and SMS, working closely with other Digital channel owners and the Campaign team
- Working closely with the CRM team on segmentation set-up, ensuring the right customers are being targeted
- Closely monitor, track and report analytics on campaigns, including ROI, recommendations for future improvements and testing
- Proactively explore market activities and trends, to influence or improve own campaigns
- Build email campaigns as part of BAU Campaigns, Automated Programmes, CRM Activity or discount triggers
- Work closely with the CRM team on customer segmentation and targeting
- Accountable for the branding, content and delivery of all email marketing
- Assist with writing briefs for the Studio, including copywriting for campaigns
- Support on Local Marketing activity
- Accountable for defining and requesting what digital assets are required each month from the Content Team, based on post-campaign results, trends and up-coming campaigns
- Support and develop the testing programme to drive continual improvement of campaign ROI
- Work closely with the CRM team to implement and manage the automated programmes and BAU campaigns for Prospect Customers
- Build SMS campaigns as part of BAU Campaigns, Automated Programmes or CRM Activity
- Work closely with the CRM team on customer segmentation and targeting
- Monitor SMS usage and credits, to ensure maximum return on investment
- Support the build and management of all Automated Programmes in UKI and CE, including regular monitoring and improvements
- Utilise the Emarsys platform and work with other channel owners to execute omni-channel campaigns to improve the Customer Experience and aid conversion
- Actively participate in the scoping sessions for new, or optimising existing, customer lifecycle programmes
- Adopt an 'automate first' approach to the execution of programmes and campaigns to deliver communications at the right time and the right channel
The Ideal Candidate
- Proven experience in email marketing and CRM strategies.
- Strong understanding of digital marketing tools and techniques.
- Excellent communication and copywriting skills.
- Proficiency in data analysis and reporting.
- Ability to manage multiple projects and meet tight deadlines.
- Familiarity with marketing automation platforms (e.g., Mailchimp, HubSpot).
- Experience in the FMCG industry.
- Knowledge of SEO and content marketing strategies.
- Creative mindset with a knack for innovative campaign ideas.
Technologies
- Email marketing platforms (e.g., Mailchimp, Klaviyo)
- CRM systems (Salesforce, HubSpot)
- Data analytics tools (Google Analytics, Excel)
- Graphic design software (Adobe Creative Suite)
Office Angels is an employment agency. We are an equal opportunities employer who put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, abilities and more. We do this by showcasing their talents, skills and unique experience in an inclusive environment that helps them thrive. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.
Office Angels acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Office Angels UK is an Equal Opportunities Employer.
By applying for this role your details will be submitted to Office Angels. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.
