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Hybrid Working- 2 days per week in office
We are current recruiting for a PPC Manager based in Bradford. Our client is a big name in the retail industry with an exciting future ahead of them. Due to their success, they are on the hunt for a PPC Manager to work in the digital marketing team to create high quality PPC campaigns
This company offer an excellent benefits packages including 37 days holidays, Bupa insurance, Medicash, Stakeholder pension, subsidised parking, excellent staff sales and other great flexible benefits.
If this has sparked your interest, keep reading!
The PPC Manager will be responsible for overseeing and optimising paid search advertising campaigns for retail businesses. They will use Google Ads and Bing Ads to drive targeted traffic to a company's online store and increase sales.
Key responsibilities of a retail PPC manager include:
- Campaign creation and management: Developing and implementing effective PPC campaigns across various search engines and platforms.
- Keyword research: Identifying relevant keywords and phrases to target potential customers.
- Ad copy writing: Crafting compelling ad copy that attracts clicks and drives conversions.
- Bid management: Setting and adjusting bids to maximize return on investment (ROI).
- Budget allocation: Allocating budget effectively across different campaigns and keywords.
- Tracking and analysis: Monitoring campaign performance, analysing data, and making data-driven optimizations.
- A/B testing: Experimenting with different ad variations to identify the most effective elements.
- Staying updated: Keeping up with the latest trends and best practices in PPC advertising.
In essence, a retail PPC manager plays a crucial role in driving online sales and generating revenue for retail businesses by effectively leveraging paid search advertising.
If this sounds like the job for you, come and apply today!
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the? very best with their job search.?
