CRM & Email Marketing Executive

level= is delighted to be supporting a Premier League football Club in their search for a talented CRM & Email Marketing Executive for their office in West London.

They are a bit different to other Premier League football clubs. They put their fans first, they are a true community club and while they are financially sustainable, they are not afraid to take calculated risks. They take huge pride in their environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.

They are looking for a dedicated CRM & Email Marketing Specialist to join the marketing team. This role focuses on designing, managing, and optimising email marketing campaigns to engage our fanbase and drive engagement across key demographics. The ideal candidate will have experience in CRM and email marketing, with a strong understanding of segmentation, sequencing, and automated triggers. This is an excellent opportunity to contribute to our fan engagement strategy and make a real impact in a dynamic sports environment.

Key Responsibilities

• Email Campaign Management: Plan, develop, and execute email campaigns to support various marketing initiatives, including ticket sales, fan engagement, promotions, and community events.
• Audience Segmentation: Use CRM tools to effectively segment and target audience groups based on behaviour, demographics, and engagement history.
• Automation & Trigger Setup: Set up automated email sequences and triggers that nurture engagement, improve retention, and promote personalised fan experiences.
• Content Creation & Design: Work with the creative team to design visually appealing and impactful email content that aligns with the Brentford FC brand.
• Performance Analysis: Track, analyse, and report on email marketing metrics (open rates, click-through rates, conversions, etc.) to continually improve campaign effectiveness.
• Database Management: Maintain and update the email subscriber database, ensuring compliance with GDPR and best practices for data security.

Essential Requirements

• Experience: Minimum 1-2 years in a CRM, email marketing, or digital marketing role, ideally within sports, events, or related industries.
• Technical Skills: Proficiency in CRM platforms and email marketing tools (e.g., Salesforce, HubSpot, Mailchimp).
• Analytical Ability: Strong analytical skills for tracking campaign metrics and optimizing performance.
• Detail-Oriented: High attention to detail, especially in setting up automated sequences, triggers, and testing for accuracy.
• Knowledge of GDPR: Understanding of email marketing compliance, including GDPR requirements.
• Creativity and Brand Understanding: Ability to work creatively within brand guidelines and an understanding of the tone and community Brentford Football Club represents.

Desirable Skills

• Copywriting: Basic copywriting skills to craft engaging email content.
• Familiarity with A/B Testing: Experience with A/B testing email content and strategies.
• Fan Engagement: Understanding of fan culture in sports and experience in engagement-driven marketing.

Ideal Candidate Profile

• The ideal candidate will be passionate about sports and bring a data-driven approach to marketing. They should be proactive, detail-oriented, and highly skilled in using CRM tools to drive engagement and build loyalty.

Benefits:

• Private Medical Insurance
• Life Assurance
• Medicash Cover
• Royal London Pension Scheme - 5% Employee And Employer Contribution
• Starting Holiday Entitlement 22 Days, Up To 25 Days After Three Years' Service
• 25% Off In Our Club Shop
• 50% Off In Umbro
• Cycle To Work Scheme
• Complimentary Match Day Tickets
• Electric Car Scheme

Inclusion Statement:

The club is an organisation who values and is passionate about diversity and inclusivity. Whilst their recruitment outcomes are always based on merit and suitability, they welcome and encourage applications from qualified candidates, including those from underrepresented groups - such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities.

Application Process and Closing Dates:

The closing date for applications is Tuesday 26th November 2024 at midnight and the deadline for submission of the work-related questions is Wednesday 27th November 2024 at Midnight.

To apply for this role, you will need to first register your interest by submitting your CV. Your CV will only be used for information purposes and will not be relevant in the application process. You will then be emailed a response containing a link needed to answer some work-related questions. Our goal is to assess your approach to a problem and better understand what knowledge and skills you have. Your answers will be anonymised, randomised and reviewed by a diverse panel.

We also think giving feedback is incredibly valuable for candidates, so at the end of the process, you'll see how well you performed during the application process.

If you have any accessibility requirements or would like to understand our process further, please contact level=.