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Digital Marketing Executive who has on-page off-page Search Engine Optimisation / SEO / SEM experience, including managing Paid Advertising / PPC Campaigns across Google, Yahoo and Bing and an in-depth understanding of website analytics tools such as Google Analytics, NetInsight, Omniture or WebTrends is required for a well-established company based in Brentford, West London.
SALARY: starting from £27,500 per annum
LOCATION: Brentford, West London - 100% Office based
JOB TYPE: Full-Time, Permanent
WORKING HOURS: 8.30am - 5.00pm, Monday - Friday
JOB OVERVIEW
We have a fantastic new job opportunity for a Digital Marketing Executivewho has on-page off-page Search Engine Optimisation / SEO / SEM experience, including managing Paid Advertising / PPC Campaigns across Google, Yahoo and Bing and an in-depth understanding of website analytics tools such as Google Analytics, NetInsight, Omniture or WebTrends.
Working as the Digital Marketing Executive you will play a crucial role in driving online visibility and growth for the company. You will be responsible for executing a comprehensive search engine optimisation / on-page and off-page SEO and PPC strategy. This will include enhancing the company's online visibility through a robust content strategy, strategic link building efforts, PPC campaigns, and targeted keyword optimisation. These initiatives will work together to improve search engine rankings across all major platforms, driving organic and paid traffic to the website.
As the Digital Marketing Executive you will have a data-driven approach, strong analytical skills, and a deep understanding of SEO and PPC best practices. You will be a proactive and results-oriented individual with excellent communication and project management skills.
APPLY TODAY
If this job looks like your ideal position, then please send in your CV as soon as possible for our Recruitment Team to review.
DUTIES
Your duties as the Digital Marketing Executive include:
- Execute tests, collect, and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimise copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimisation
- Research and implement search engine optimisation recommendations
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
CANDIDATE REQUIREMENTS
- Proven SEO experience
- Working knowledge of WordPress CMS & WooCommerce
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Be up to date with the latest trends and best practices in SEO and SEM
HOW TO APPLY
To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CV’s of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.
JOB REF: AWDO-P12984
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