Digital Marketing Executive / SEO / SEM / PPC

Digital Marketing Executive who has Search Engine Optimisation / SEO / SEM experience, including managing Paid Advertising / PPC Campaigns across Google, Yahoo and Bing and an in-depth understanding of website analytics tools such as Google Analytics, NetInsight, Omniture or WebTrends is required for a well-established company based in Brentford, West London.

SALARY: starting at £27,500 per annum (depending on experience)

LOCATION: Brentford, West London 100% Office based

JOB TYPE: Full-Time, Permanent

WORKING HOURS: 8.30am 5.00pm, Monday Friday

JOB OVERVIEW

We have a fantastic new job opportunity for a Digital Marketing Executive who has Search Engine Optimisation / SEO / SEM experience, including managing Paid Advertising / PPC Campaigns across Google, Yahoo and Bing and an in-depth understanding of website analytics tools such as Google Analytics, NetInsight, Omniture or WebTrends.

Working as the Digital Marketing Executive you will support all search engine optimisation and marketing activities for the company.

As the Digital Marketing Executive you will also be involved with content strategy, link building and keyword strategies to increase rankings on all major search engines.

APPLY TODAY

If this job looks like your ideal position, then please send in your CV as soon as possible for our Recruitment Team to review.

DUTIES

Your duties as a Digital Marketing Executive will include:

• Execute tests, collect, and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyse website analytics and PPC initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

• Optimise copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion, and optimisation

• Research and implement search engine optimisation recommendations

• Research and analyse competitor advertising links

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

CANDIDATE REQUIREMENTS

• Proven SEO experience

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

• Experience with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Knowledge of ranking factors and search engine algorithms

• Up to date with the latest trends and best practices in SEO and SEM

HOW TO APPLY

To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CVs of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.

JOB REF: AWDO-P12742

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