Field Sales Manager

Field Sales Manager

Field Based – West Midlands

Up to £50,000 base salary + car allowance/company car + bonus

Do you have experience in sales management, with a proven track record in coaching and developing teams? Are you passionate about craft beverages and looking to represent a leading cider brand in the on-trade sector?

I am recruiting for a dynamic and fast-growing cider company, known for producing high-quality, innovative products that are capturing the hearts of cider lovers. As they continue to expand in the UK market, I am looking for an experienced Field Sales Manager to drive success within the on-trade channel, working closely with the Regional Sales team to achieve key targets.

In this role, you will act as the critical link between the Senior Leadership Team and the sales team on the ground, driving both strategy and performance in the on-trade sector. You’ll inspire your team, collaborate with key stakeholders, and help take the cider brand to new heights.

Key Responsibilities:

• Lead and manage a team of Regional Account Managers focused on the on-trade channel, helping them to build and maintain profitable relationships with pubs, bars, restaurants, and hospitality venues.
• Negotiate and manage commercial agreements, including Joint Business Plans (JBPs), to grow the cider brand in key on-trade accounts.
• Provide coaching and development for your team on-site, leading by example when needed and ensuring top performance in every customer interaction.
• Review sales data and insights to assess key metrics, track progress, and adjust strategies for continued growth in the on-trade.
• Work closely with marketing to execute brand activations, promotions, and events designed to increase product visibility and drive sales in the on-trade.

About You:

• Proven experience in managing teams within FMCG or the drinks industry, particularly within the on-trade channel (pubs, bars, restaurants).
• Strong coaching and leadership skills with the ability to develop individuals to exceed sales targets.
• A genuine passion for cider and the on-trade sector, understanding how to elevate a brand in this competitive space.
• Results-driven and resilient, with the ability to navigate challenges and deliver solutions.
• Team-oriented and an example-setter for junior team members, fostering a collaborative and high-performance environment.
• A blend of professionalism and approachability, with excellent communication skills to engage customers and stakeholders.

This is an exciting opportunity to join a vibrant business and make a significant impact in the on-trade sector!

Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

Call:

Email:

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.