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An exciting opportunity has arisen for a highly motivated Product Marketing Manager to join a thriving FMCG business, focusing on the digital apps portfolio. The role requires strategic thinking, creativity, and a passion for delivering exceptional results.
Client Details
Our client is a renowned player in the FMCG industry, operating on a large scale across the UK. Based in Northamptonshire, this company prides itself on delivering high-quality products and fostering a collaborative and supportive work environment. This new opportunity is the result of the business change in strategy to help build better diet choices as well as reduce diet-related illnesses.
Description
- Lead the development and execution of product marketing strategies.
- Drive demand generation activities to increase recruitment and retention of app users.
- Collaborate with cross-functional teams to drive product launches and campaigns.
- Conduct market research to identify opportunities for product growth.
- Monitor and report on product performance and customer insights.
- Develop compelling messaging and positioning for the products.
- Manage product content across various digital platforms.
- Ensure compliance with industry regulations and guidelines.
- Collaborate with sales team to develop effective sales strategies.
Profile
A successful Product Marketing Manager should have:
- A degree in Marketing, Business, or a related field.
- Proven experience in product marketing within the FMCG industry.
- Strong understanding of digital marketing strategies and tools.
- Proven track record in growth marketing roles with real life examples of key wins
- Excellent communication and presentation skills.
- Ability to conduct thorough market research and analysis.
- Creative mindset with a strong focus on problem-solving.
- A genuine passion and interest in healthy living and nutrition
- Experience of scaling up a product or application
- Comfortable attending their West Midlands offices 2-3 times a week
Job Offer
- Starting salary of £65000
- Generous Pension
- Life Insurance
- Bupa Healthcare for you and your family
- Income Protection
- A genuinely warm and supportive working environment contributing to positive public causes
