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Content Marketing Specialist
Role Overview
- Hybrid: 3 days office, 2 days remote
- Salary: £40,000-£45,000 pa open to discuss depending on experience
- Location: Brighton, a short walk from the station or discounted parking available
- Contract Type: Permanent, full-time
Main Purpose of role
Provide copywriting, and optimise copy for SEO, content creation, distribution, and measurement, work with PR agency and journalists, working in close collaboration with the in-house Digital Creative Designer, Media Manager, and Digital Marketing Manager.
Key Responsibilities
Copywriting, Content Strategy & Content Development
- Support the business in developing a comprehensive content marketing strategy aligned with business objectives.
- Create high impact copy and content including Whitepapers, Technical guides, Case studies, Blog articles, Product documentation, Data reports, Webinar content, Marketing communications, and Press Releases.
- Collaborate with in-house subject matter experts to ensure content accuracy
- Translate complex data for technical and non-technical audiences
- Adhere to brand guidelines
- Maintain and update content library
- Implement best practices for content management and SEO
- Track content performance using data-driven insights
- Report on content ROI and key performance indicators
- Support thought leadership initiatives
- Work with PR agencies and journalists - react quickly to industry news driving content projects
- Align content with product developments and industry trends
Required Qualifications & Experience
Professional Experience
- Demonstrable experience in copywriting and content creation/marketing
- Journalism or copywriting background
- Fluent English verbal and writing skills - writing is one of your top skills!
- Experience working with cross-functional teams including design and marketing
- Copywriting and content creation for a technical or legal industry
- Strong SEO and digital marketing skills applied to copywriting and content marketing
- Proficient with content management and analytics tools; HubSpot ad advantage but not essential.
- Proficient with SEO, creative, and marketing tools
Personal Attributes
- Ambitious and self-motivated
- Intelligent and passionate
- Creative and confident
- Excellent communication skills
- A true team player
- Proactive learner
- Able to work under pressure
- Enjoys a collaborative and supportive work environment (small to mid-size)
Key Skills
- Exceptional writing and editing
- SEO
- Project management
- Relationship building
- Technical IT proficiency
Armstrong Lloyd is a marketing specialist recruitment services provider. We offer a personal service that will give you the best possible outcome in the recruitment process.
