- Collaborate with stakeholders to shape the marketing strategy, focusing on positioning, target audiences, and priority products in line with business objectives.
- Monitor and manage the marketing budget, ensuring spend demonstrates a return on investment.
- Oversee key projects, including new website production, working with agencies and team resources as needed.
- Ensure consistency and compliance across Group website updates and related marketing materials.
- Organise daily, weekly, and monthly tasks for the team to meet deadlines and objectives.
- Supervise the Personal Assistant, assisting with event organisation and supporting the Managing Director as needed.
- Guide the team in planning and executing monthly campaigns according to strategy and sales cycles.
- Support the team in tracking campaign effectiveness, compiling reports, and sharing findings with senior management.
- Review and approve all marketing content, ensuring brand consistency and attention to detail.
- Optimise use of marketing software and third-party tools.
- Analyse customer insights, market trends, and best practices, adhering to regulations like GDPR.
- Conduct recruitment, training, mentoring, and appraisals in line with company policies.
- Perform any other duties required to support departmental objectives
- Proven experience in a similar role, with a track record in marketing strategy, planning, and campaign execution.
- Bachelor's degree (or equivalent) in marketing, business, or a related field.
- Experience managing a team and budget.
- Strong written and verbal communication skills, able to build effective stakeholder relationships and handle challenges.
- Excellent project management, proactive problem-solving, and initiative.
- High attention to detail, with experience in final sign-off on marketing content and activities.
- Proficient in digital and traditional marketing, including tools like Adobe Creative Suite, GA4, website CMS, and automation platforms.
- Strategic mindset with a metrics-driven approach and creative eye.
- Experience supporting business functions like event organisation.
- Experience coordinating marketing across multiple brands, audiences, and products.
- Knowledge of the construction industry and building materials.
- Willingness to travel occasionally to other offices.