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Digital Marketing Executive - SEO & PPC
Bristol/hybrid, 2 days remote/3 office based
£35k
Super new job opportunity for an analytical Digital Marketing Executive with a specialisation in SEO and PPC.
The role is to build and optimise the online presence, working both independently and as part of a team, managing all aspects of PPC and SEO execution with the Content and Digital managers.
Excellent benefits, inc. opportunity to buy annual leave, health insurance, core hours policy, work anywhere globally for 4 weeks a year, SUPERB culture and offered on a hybrid basis, 2 days a week remote.
Qualifications and required skills:
- 2 to 3 years of proven experience in digital marketing, having managed SEO and PPC campaigns consistently and with proven success.
- In-depth knowledge of SEO tools (e.g., Google Analytics, SEMrush, Moz), PPC platforms (e.g., Google Ads, Bing Ads) and Analytics (e.g Google Analytics, Search Console)
- Up-to-date with the latest trends and best practices in SEO and PPC.
- Strong copywriting skills: ability to quickly and accurately craft compelling copy aligned to the corporate tone of voice and style guide.
- Analytical mindset with the ability to interpret data and make actionable recommendations.
- Experience with bid management tools is a plus.
- Proficient in MS Office, marketing software (e.g., CRM) and WordPress
Duties:
- Plan and execute PPC campaigns on platforms such as LinkedIn, Google Ads and Bing Ads, ensuring optimal ROI.
- Continually looks to deliver, improve and understand best in class campaign execution.
- Conduct A/B testing and analyse ad performance to continuously improve PPC strategies and ad creatives.
- Manage and optimise ad spend to stay within budget while maximising reach and conversions.
- Track, report, and analyse website analytics and PPC initiatives and campaigns.
- Develop, implement, and manage SEO strategies to improve organic search rankings and drive traffic to website.
- Conduct keyword research and analysis to identify opportunities for organic growth.
- Optimise on-page and off-page elements, including meta tags, content, and link-building strategies.
- Monitor and analyse site performance using SEO tools such as Google Analytics, SEMrush, and Moz, and make data-driven decisions to improve results.
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