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Role: Media Manager REF 81233
Contract Length:Until 31-03-25
Location: Bristol or Swansea - 60% in the office per month.
IR35: Inside
Pay Rate to Intermediary: £108.15 per day
Security Clearance: BPSS
Spinwell is recruiting for a Media Manager for an excellent opportunity within the public sector.
RESPONSIBILITIES OF THE MEDIA MANAGER
Draft quality press releases, press packs, and lines to take and issue within agreed protocols. Work closely with colleagues at all levels from across the agency to gather information and obtain sign-off. Liaise with external contacts, including press office and other government departments, where appropriate.
Draft proactive and reactive social media messages for range of client channels
Respond quickly to media requests and agree points of escalation. Provide media handling advice to agency spokespeople, provide briefing and lines to take and oversee filming opportunities/interviews.
Develop and nurture excellent relationships with journalists and contacts in all forms of media, to improve story placement and check progress. Review requests from media for client involvement and collaboration in filming and programme production activity and make recommendations to the Chief Media Officer and Head of External Communications.
Work up ideas for stories and case studies that support communication and business/policy objectives; seeding stories strategically to showcase policy strategy and operational delivery.
Manage and contribute to the delivery of external communications campaigns and plans, working collaboratively with communications business partners and subject matter experts, ensuring an integrated approach. Make decisions about the most appropriate channels, using digital and other technologies to full potential, such as blogs, email alerts, infographics, photography, filming and social media
Create quality publishable content, using appropriate digital channels to reach target audiences and ensuring that content meets accessibility and usability standards in accordance with the Government Digital Service (GDS) guidance.
Be an expert in GDS style requirements and Government Communications Service (GCS) principles, share knowledge and promote them as best practice throughout client Directorates and their teams, Directors, Senior Managers and the rest of the communications team.
Give advice and guidance to project personnel, subject matter experts, senior managers, Senior Responsible Owners (SROs) and Directors on social media usage at work in line with clients social media policy and strategy.
Engage with partners and stakeholders - including in online networks to maximise reach and foster support.
Respond to short notice organisational deadlines and requirements where necessary.
Maintain an awareness of the news agenda and emerging news events.
Conduct media monitoring to assess reach to target audiences and delivery of key messages.
Maintain an awareness of the news agenda and emerging news events.
Conduct media monitoring to assess reach to target audiences and delivery of key messages.
Interpret quantitative and qualitative data to build audience insight, using appropriate tools to monitor content and listen to conversations on key external digital channels, including social media.
Horizon scan and intervene in conversations as required or escalate for management action to protect and enhance agency reputation
Advise on, and analyse, effectiveness indicators for digital communication and campaigns.
In line with GCS requirements, set clear objectives and the evaluation criteria for the communication activities to measure the success of the messages and channels, producing monthly analysis reports for the evaluation board.
Provide guidance to staff to support the delivery of objectives. Manage and engage with honesty and integrity, upholding the reputation of the Agency, Department and Civil Service.
Work in collaboration with colleagues across all functions for the good of client and to create a high performing and well respected Agency.
SKILLS/EXPERIENCE OF THE MEDIA MANAGER
Good verbal and written communication skills
The ability to write clearly and simply, using plain English
A practical understanding of how print, broadcast and digital media work, including the media cycle, circulation and deadlines
Experience of working with the media, including digital and social media
Negotiation and persuasion skills; ability to build alliances to make a case
The ability to work under pressure to meet tight deadlines
A practical understanding of emerging digital services, tools and trends, including techniques for optimising digital content
If you are a Media Manager, apply now or send your CV to Spinwell!
We welcome all applications regardless of background, in line with our commitment to diversity, equality and inclusion.
Applying to this or any other vacancy advertised by Spinwell Ltd constitutes an agreement for Spinwell Ltd to hold your details for 24 months for the purpose of assessing suitability for the advertised position and to make you aware of any other positions deemed suitable of which You will make you aware by means of either email, text or phone. In line with GDPR regulations you are able to request your details be removed from the company data at any time by emailing us
Disability Confident
As a member of the disability confident scheme, the client guarantees to interview all candidates who have a disability and who meet all the essential criteria for the vacancy. In cases where we have a high volume of candidates who have a disability who meet all the essential criteria, we will interview the best candidates from within that group.
