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Job Title: CRM Manager / Email Marketing Manager / Marketing Automation Manager
Salary: £45,000 - £50,000 (potential flexibility for the right person) + Benefits
Location: Central Bristol, Hybrid (2 to 3 days a week in the office)
We are working in partnership with a Bristol based client (B2C) who are growing out their in-house marketing and product function, including hiring a Marketing Automation Manager.
They are a well-established, midsize firm, who, due to continued success, are building out their internal marketing capacity in order to maximise customer data. There is a lot of buy-in from senior stakeholders and a strong strategy in place, so we're looking for someone to help deliver the email marketing strategy.
This role would be perfect for someone who wants to be part of a growing business, loves having autonomy in their work and is interested is the strategic analysis and implementation of Email Marketing Campaigns to build retention and loyalty.
The main channels used will be Email, SMS and Push notifications.
Key Responsibilities:
- Develop and implement marketing and retention automation strategies to drive customer engagement and loyalty
- Design and execute targeted email and SMS campaigns, including segmentation, personalisation, and A/B testing
- Create and manage customer journeys and lifecycle marketing programs.
- Monitor and analyse campaign performance, providing insights and recommendations
- Collaborate with cross-functional teams to align marketing and retention efforts with business goals.
- Utilise CRM and marketing automation platforms to manage customer data and track engagement.
What we're looking for:
- Proven experience in marketing automation and customer retention, ideally in the early stages of the process / implementation.
- Strong understanding of customer segmentation, personalisation, and lifecycle marketing.
- Ability to work in ambiguity and drive change
- Proficiency in data analysis and reporting tools.
- Excellent project management and organisational skills
- Strong communication and collaboration abilities
- Ability to work independently and as part of a team
- No industry experience required and no specific CRM platform experience required
If this role is of interest, please apply below.
