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Job Title: Digital Marketing Officer
Location: Bromley Court Hotel
Salary: 32k per annum plus incentive.
About Us:
The Bromley Court Hotel is a 4-star property with 111 well-appointed bedrooms and 9 versatile event rooms accommodating 10 to 200 guests. We pride ourselves on delivering exceptional guest experiences and memorable events.
The Role:
We are seeking a dynamic and results-oriented Digital Marketing Officer to join our team. You will be responsible for managing and optimising our website, maintaining hotel information on affiliate sites, and executing data-driven marketing strategies. This role requires expertise in paid digital campaigns, SEO, CRM management, and graphic design for various marketing channels.
Key Responsibilities:
* Ensure the business is achieving the targets are requirements set out in the Marketing Plan
* Manage and optimise the hotel's website and affiliate listings
* Plan and execute regular email marketing communications. Oversee automated guest communication making recommendations and adjustments as required.
* Create graphics for events, paid social, display advertising, and retargeting
* Develop and execute paid performance strategies to achieve marketing objectives
* Lead the SEO strategy to achieve strong organic rankings
* Analyse campaign performance and provide actionable insights
* Manage budgets and targets for performance marketing to meet revenue goals
* Collaborate with Sales and Revenue teams to optimise to increase direct bookings
* Work closely with key digital suppliers, sharing ideas, assimilating results, and driving success
* Utilise all digital channels available to market each hotel's events calendar to maximise sales
* Full ownership of CRM system and collection of guest data, ensuring its maximum potential
* Assist in the creation of regular campaign reporting to be distributed to management
About You:
* Proven experience in performance marketing with a passion for digital marketing
* Experience of two or more years using Adobe Illustrator
* Strong analytical skills with proficiency in Google Analytics
* Experience with performance marketing platforms (Google Ads, Bing Ads, and Facebook Ads)
* Robust understanding of SEO and its integration with PPC strategies
* Proficient in CRM and e-commerce optimization practices
* Previous experience in hospitality would be useful
If you are a creative and data-driven marketer who thrives in a fast-paced environment, we would love to hear from you.
