Head of Marketing

Head of Marketing

Salary: £40,000 - £45,000 (depending on experience)

Location: Birmingham, United Kingdom

Job type: Permanent

Hybrid Working

Required: UK driver's licence

The Role

Are you confident, enthusiastic, and digitally savvy? Are you seeking a new challenge where your talents will be fully utilized in a dynamic environment? Are you a creative and entrepreneurial person who is capable of leading and inspiring a team marketing professionals? If so, we have an exciting opportunity for you.

Diaspora Insurance is seeking an experienced, passionate, outgoing and driven Head of Marketing to lead their digital marketing, social media, advertising and PR activities to grow their brand in existing markets and penetrate new markets. You will be joining a dynamic and ambitious firm focused on making a huge impact on the African diasporas in terms of managing their insurable risks.

Key Responsibilities:

The key responsibilities of the Head of Marketing include, but are not limited to:

• Developing and implementing a comprehensive global multi-channel marketing strategy
• Developing and managing monthly, quarterly and annual budgets for the entire marketing department
• Leading teams of digital marketing, social media and PR executives
• Leading strategies to grow market share in existing markets and penetrate new markets
• Market intelligence through competitor analysis and research
• Cross-functional collaboration with sales and business development teams to align marketing strategies with departmental and corporate sales targets
• Ensure that marketing campaigns and materials comply with applicable FCA rules and regulations
• Ensure that marketing campaigns and materials comply with the corporate brand standards
• Attend senior management meetings
• Attending events to represent the company

The Company

At Diaspora Insurance we pride ourselves in providing specialist and bespoke insurance products to transnational citizens otherwise called Expatriates or Diasporans. Diasporans' personal and family protection needs be it funeral cover, medical insurance or specialist international students' medical insurance are diverse and complex. At Diaspora Insurance, your global family protection needs are our sole focus.

The Person

The key skills and qualities of the Head of Marketing are:

• An MSc degree in digital marketing/marketing/sales from a reputable university
• More than 5 years proven experience as a head of marketing in insurance or related fields
• Keen, passionate about marketing and willing to learn new things
• Knowledgeable about marketing tools and software
• Creative, independent and entrepreneurial approach
• Deep knowledge of the African diaspora communities in the UK is a key advantage
• An ideal candidate should be familiar with market research techniques, data analysis and statistical methods
• Excellent communication and presentation skills

How to Apply

If you are keen on joining this exciting, forward-thinking company and taking the next step in your career, then please email us your CV to the link provided & we will be in direct contact.