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As a key member of the Marketing and Agency team, the Brand Manager will be responsible for developing and implementing innovative strategies to strengthen the company's market presence. The successful candidate will have a strong understanding of the FMCG industry and a passion for creating successful marketing campaigns.
Client Details
Our client is a leading player in the FMCG industry.
Description
- Develop and implement brand strategies to increase market share
- Coordinate with the marketing team to create innovative campaigns
- Monitor market trends and competitor activities
- Manage the budget for brand promotions and advertising
- Conduct market research to understand consumer behaviour and preferences
- Collaborate with internal teams to ensure brand consistency
- Organise product launches and marketing events
- Evaluate and report on the effectiveness of brand strategies
Full job spec available with more detail
Profile
A successful Brand Manager should have:
- A degree in Marketing, Business, Textiles or a related field
- Proficiency in using marketing software and social media platforms
- Excellent understanding of the FMCG industry
- Strong leadership skills and the ability to manage a team
- Exceptional communication and presentation skills
- Ability to analyse market trends and make strategic decisions
- Good communication skills and excellent attention to detail with high levels of accuracy.
- Proficiency in standard Microsoft applications to process, obtain and combine information - Microsoft Office, Excel and Word.
- Knowledge of Adobe software including Photoshop, Illustrator
- Experience of writing and checking editorial copy.
- A driving license and the ability to travel.
Job Offer
- A competitive salary ranging from £35,000 to £40,000 per annum (FTE)
- Business are open to 3 to 5 working days, 9am until 5.30pm
- The opportunity to work in a vibrant and collaborative environment
- A chance to make a real impact in the FMCG industry
- A role based in West Lothian, offering hybrid
We encourage all candidates with the requisite skills and passion to succeed in the FMCG industry to apply for this exciting role as a Brand Manager.
