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About the Role: Implementation Analyst
We are seeking an Implementation Analyst to take ownership of the tagging and data layer implementation roadmap, driving both the long-term strategy and short-term operations across our digital estate, including websites and mobile apps.Key Responsibilities:- Develop and manage a robust process for implementing and utilising tagging and data layer elements.
- Define data layer requirements and collaborate with developers to implement them effectively.
- Implement, debug, and troubleshoot analytics and marketing tags.
- Ensure data quality for robust and accurate business reporting and analysis.
- Establish and maintain tagging best practices.
- Communicate tracking requirements to both technical and non-technical stakeholders.
- Support the delivery of A/B and multivariate testing (MVT) to optimise landing pages and conversion funnels.
- Lead the end-to-end A/B testing process, from hypothesis creation to post-test analysis.
- Partner with digital product owners to align tagging and tracking solutions with business goals.
- Manage the relationship with a third-party digital agency.
We're looking for someone with:
- Experience as an Analytics Implementation Specialist, Digital Analyst, Web Analyst, or Web Developer.
- Expertise in Tag Management Systems, ideally Google Tag Manager.
- Proficiency with analytics tools such as Google Analytics (GA4), Firebase, or similar.
- Knowledge of web technologies like HTML, CSS, and JavaScript.
- Experience in mobile app tracking and measurement (an advantage).
- Hands-on experience with A/B testing tools (e.g., Optimizely).
- Excellent written and verbal communication skills to explain complex technical concepts clearly.
- A track record of working in a fast-paced, multi-brand environment.
- Strong stakeholder management skills across various organisational levels.
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