CRM Developer

Burton Upon Trent - Hybrid (1-2 days per week in office)

£37,000 - £44,000

A well-established hospitality brand is expanding its CRM team and looking for two CRM Developers to support its marketing automation and customer engagement strategy. This role is key to optimizing email and push notification campaigns across multiple brands, ensuring best practices in automation, segmentation, and data management.

The CRM Developer will be responsible for executing high-impact marketing campaigns while ensuring accuracy, personalization, and segmentation. The role involves coding, automation, and data analysis to drive customer engagement and optimize marketing performance. The ideal candidate will have experience with ESPs such as Braze, Salesforce, or Adobe Campaign and a strong understanding of coding for email and push marketing.

• Develop and execute CRM campaigns across email, push notifications, web, and loyalty channels.
• Build and optimize automated customer journeys, ensuring campaigns are delivered with accuracy.
• Work closely with the marketing and CRM teams to create dynamic, personalized campaigns.
• Ensure segmentation strategies are effectively implemented to improve customer targeting.
• Maintain and refine existing automation workflows, including abandoned cart campaigns, voucher codes, and welcome journeys.
• Implement and test HTML, CSS, SQL, and JavaScript for campaign execution and reporting.
• Analyze campaign performance and provide insights to improve customer engagement and conversion.
• Collaborate with internal teams, product owners, and external agencies to drive CRM initiatives.

• Experience working with ESPs such as Braze, Salesforce Marketing Cloud, or Adobe Campaign.
• Strong technical skills in HTML, CSS, SQL, and JavaScript for email and push marketing.
• Proven experience in developing and optimizing automated marketing workflows.
• Strong understanding of customer segmentation and personalization strategies.
• Ability to analyze campaign performance data and provide actionable insights.
• Experience working with CDPs and integrating data from multiple sources to enhance marketing effectiveness.
• Strong stakeholder management skills with the ability to work cross-functionally.

• Opportunity to work in a rapidly expanding CRM function with investment in technology and strategy.
• Work on high-impact CRM campaigns across multiple brands.
• Collaborate with experienced teams in marketing, digital, and technology.
• Exposure to new CRM and marketing automation projects, including push notifications and AI-driven personalization.
• Hybrid working with 1-2 days in the office for collaboration and strategy sessions.

• Stage 1: 30-minute informal interview focusing on team fit and role alignment.
• Stage 2: Technical interview, including a pre-interview task and competency-based questions.

This role is a great opportunity for a CRM Developer with strong technical and marketing automation skills to contribute to a fast-growing team. If you have experience working with marketing automation tools, coding for email and push campaigns, and optimizing customer engagement, this could be the right fit for you.

For more details or to apply, get in touch.