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Reed Marketing are seeking an experienced and dynamic Senior Marketing Manager to lead and oversee customer acquisition and lifecycle campaigns within a large services provider based in Caerphilly. As the marketing manager, you will play a critical strategic role in driving growth, supporting new business development, and enhancing customer retention.
You will have a proven track record in managing campaign strategy, leveraging marketing automation platforms (Pardot/Marketing Cloud), and utilising Salesforce to achieve measurable business impact.
Hybrid working - 2- 3 days in the office a week
What you'll be doing:
- Develop and implement strategic marketing plans to drive customer acquisition, retention, and brand growth.
- Own and execute multi-channel marketing campaigns, ensuring alignment with sales effectiveness and customer engagement goals.
- Lead customer lifecycle marketing initiatives, maximising retention, engagement, and cross-sell opportunities.
- Collaborate closely with Sales, IT, and Customer Services teams to integrate marketing strategies into the wider business framework.
- Oversee lead scoring, nurturing programs, and automation workflows to improve conversion rates.
- Lead product launch campaigns, ensuring market penetration and commercial success.
- Increase in qualified leads generated through digital and offline marketing campaigns, measured through Salesforce and Pardot/Marketing Cloud.
What you'll need:
- Proven experience in a senior marketing role with a focus on customer acquisition and retention.
- Experience of working in a B2B environment is essential
- Expertise in digital platforms such as marketing automation or Pardot/Marketing Cloud.
- Proficiency in Salesforce and leveraging CRM systems for marketing campaigns and reporting.
- Strong background in developing and executing campaign strategies across multiple channels.
- Management public relations activities to enhance brand reputation would be desirable.
- Demonstrated ability to lead and develop high-performing teams
- 7+ years of experience in marketing, with at least 3 years in a leadership role.
What you'll get:
- 31 days holiday including bank holidays
- Discount across 850 retailers
- cycle to work scheme
- Buy/sell holidays
- Employee assistance programme
- Refer a Friend scheme
if you would like to know more about this role, please get in touch today!
