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We are looking to recruit for a Pay-Per-Click (PPC) Specialist based just outside Cardiff working 2 days in the office and 3 days from home.
We are looking for a PPC Specialist to manage and optimize paid search campaigns. The ideal candidate has a proven track record in a B2B environment, with experience across platforms like Google Ads and Microsoft Advertising.
The role:
* PPC Campaign Management:o Collaborate with PPC agencies to ensure optimal results.o Develop and manage PPC campaigns across platforms such as Google Ads, Microsoft Advertising, and social media.o Conduct keyword research to identify high-value terms and create relevant ad groups and copy.o Monitor and adjust bids, budgets, and targeting to maximize campaign performance.o Analyse campaign performance metrics to identify trends and areas for improvement.o Stay updated on platform changes, new features, and industry trends to implement best practices.o Create campaign dashboards to track and report on performance metrics, including CTR, CPC, and conversion rates.o Provide regular updates to the Head of Marketing and Digital, highlighting key insights and recommendations for improvement.
Key Skills:* Proven experience managing PPC campaigns in a B2B environment.* Strong knowledge of platforms like Google Ads, Microsoft Advertising, and Google Analytics.* Exceptional analytical skills with the ability to interpret data and make data-driven decisions.* Proficiency in keyword research tools and campaign management platforms.* Strong communication skills to present insights and recommendations to stakeholders.* Ability to manage multiple campaigns and prioritize tasks effectively.* Degree in Marketing, Business, or a related field (preferred).* Google Ads certification or equivalent (preferred).* Minimum 3 years of experience in PPC campaign management.
Company offers excellent benefits and career progression.
* Hybrid working 3 days * Discount cards and perks* 31 days holiday (inclusive bank) and opportunity to buy and sell holiday.* Cycle to work* Free car parking on site* Subsidised restaurant
