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Reed Marketing are seeking a Pay-Per-Click (PPC) Specialist to join a large services provider based in Caerphilly. This role is ideal for someone with a proven track record in managing and optimising PPC campaigns in a business-to-business (B2B) environment. The PPC Specialist will play a crucial role in enhancing our digital marketing efforts, ensuring alignment with our overall marketing strategies and driving significant ROI.
Hybrid working - 2- 3 days in the office a week
What you'll be doing:
- Develop, implement, and manage PPC campaigns across various platforms including Google Ads and Microsoft Advertising.
- Conduct thorough keyword research to identify high-value terms, creating relevant ad groups and copy.
- Manage relationships with external PPC agencies to ensure optimal campaign performance.
- Monitor and adjust bids, budgets, and targeting to maximise campaign effectiveness.
- Perform competitor analysis to identify opportunities and gaps in the market.
- Plan and manage PPC budgets efficiently, ensuring cost-effectiveness and achievement of campaign goals.
- Collaborate closely with the Digital Marketing team to ensure PPC efforts complement SEO, content, and broader digital marketing initiatives.
What you'll need:
- Proven experience managing PPC campaigns in a B2B environment.
- Strong knowledge of platforms like Google Ads, Microsoft Advertising, and Google Analytics.
- Minimum 3 years of experience in PPC campaign management.
What you'll get:
- 31 days holiday including bank holidays
- Discount across 850 retailers
- cycle to work scheme
- Buy/sell holidays
- Employee assistance programme
- Refer a Friend scheme
