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Reed Marketing are seeking a skilled SEO Specialist to enhance our online presence and drive organic traffic within a large services provider based in Caerphilly. As the SEO specialist you will have a strong understanding of SEO strategies, keyword research, and on-page and off-page optimisation techniques within a business-to-business (B2B) environment. This role will focus on improving search engine rankings, increasing visibility, and delivering measurable improvements in organic performance and return on investment.
Hybrid working - 2- 3 days in the office a week
What you'll be doing:
- Develop and execute comprehensive SEO strategies, aligning with overall marketing objectives.
- Conduct thorough keyword research to identify high-performing opportunities and optimise content accordingly.
- Monitor, analyse, and improve search engine rankings and organic traffic.
- Optimise website content, meta descriptions, title tags, and header tags to align with target keywords and best practices.
- Manage an SEO agency to support with backlink strategies and ensure the acquisition of high-quality links.
- Use tools such as Google Analytics, Google Search Console, Ahrefs, and other SEO platforms to track, measure, and report on SEO performance.
- Prepare regular reports on KPIs, including traffic, rankings, and conversions.
What you'll need:
- Proven experience as an SEO Specialist or similar role, with a strong focus on organic search performance.
- Demonstrated experience in a business-to-business setting is a must.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Minimum 3-5 years of hands-on SEO experience.
What you'll get:
- 31 days holiday including bank holidays
- Discount across 850 retailers
- cycle to work scheme
- Buy/sell holidays
- Employee assistance programme
- Refer a Friend scheme
