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We are looking to recruit for a Pay-Per-Click (PPC) Specialist based just outside Cardiff working 2 days in the office and 3 days from home.
We are looking for a PPC Specialist to manage and optimize paid search campaigns. The ideal candidate has a proven track record in a B2B environment, with experience across platforms like Google Ads and Microsoft Advertising.
The role:
* PPC Campaign Management:
o Collaborate with PPC agencies to ensure optimal results.
o Develop and manage PPC campaigns across platforms such as Google Ads, Microsoft Advertising, and social media.
o Conduct keyword research to identify high-value terms and create relevant ad groups and copy.
o Monitor and adjust bids, budgets, and targeting to maximize campaign performance.
o Analyse campaign performance metrics to identify trends and areas for improvement.
o Stay updated on platform changes, new features, and industry trends to implement best practices.
o Create campaign dashboards to track and report on performance metrics, including CTR, CPC, and conversion rates.
o Provide regular updates to the Head of Marketing and Digital, highlighting key insights and recommendations for improvement.
Key Skills:
* Proven experience managing PPC campaigns in a B2B environment.
* Strong knowledge of platforms like Google Ads, Microsoft Advertising, and Google Analytics.
* Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
* Proficiency in keyword research tools and campaign management platforms.
* Strong communication skills to present insights and recommendations to stakeholders.
* Ability to manage multiple campaigns and prioritize tasks effectively.
* Degree in Marketing, Business, or a related field (preferred).
* Google Ads certification or equivalent (preferred).
* Minimum 3 years of experience in PPC campaign management.
Company offers excellent benefits and career progression.
* Hybrid working 3 days
* Discount cards and perks
* 31 days holiday (inclusive bank) and opportunity to buy and sell holiday.
* Cycle to work
* Free car parking on site
* Subsidised restaurant
