Marketing and Business Development Executive

Marketing and Business Development ExecutiveLocation: Cambridge, hybrid working (3 days in the office & 2 days WFH)Salary: £30,000 - £40,000 (dependent on experience)Are you a dynamic marketer with a passion for lead generation, CRM optimization, and business development? Join a fast-growing startup at the cutting edge of intelligence and investigations, where technology meets expertise to uncover hidden information and drive impactful insights.About the RoleThey are seeking a motivated Marketing and Business Development Executive to play a pivotal role in customer engagement, lead generation, and optimizing CRM systems to enhance the customer journey. This cross-functional role is ideal for someone who thrives in a fast-paced environment, blending analytical skills with creativity and relationship-building to drive business growth.Key ResponsibilitiesCRM & Email Marketing:• Oversee and maintain the company’s CRM platform (HubSpot) to ensure data integrity and functionality.• Develop and execute targeted email marketing campaigns to nurture leads and enhance customer retention.• Segment audiences and personalize communications for higher engagement.Lead Generation & Business Development:• Plan and implement lead generation campaigns across email, social media, paid ads, and content marketing.• Analyse campaign performance to optimise strategies and improve conversion rates.• Identify new business opportunities, build relationships with potential clients, and support strategic growth initiatives.• Conduct market research to identify trends and competitor activities.Data Analysis & Reporting:• Monitor and report on CRM metrics, lead generation performance, and campaign ROI.• Identify insights to refine customer acquisition and retention strategies.Content Creation & Strategy:• Support the development of compelling marketing materials, including landing pages, newsletters, and social media posts.• Ensure branding and messaging consistency across all marketing channels.About You• 1-2 years of experience in CRM management, email marketing, or lead generation.• Proficiency in CRM software (e.g., HubSpot) and marketing automation tools.• Strong analytical skills with experience in performance tracking and reporting.• Excellent written and verbal communication skills.• A creative mindset with a passion for crafting engaging marketing content.• Familiarity with SEO, PPC, and social media advertising (preferred).• Highly organized, proactive, and detail-oriented.If you’re ready to make an impact in a dynamic and forward-thinking environment, apply now!