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We are seeking a Marketing Manager to drive AI-focused SaaS marketing projects with creativity, resourcefulness, and a growth-focused mindset.
Key Responsibilities:
- Lead and manage AI SaaS marketing projects, from strategy to execution, on a tight budget.
- Create and manage compelling video content for marketing campaigns across multiple channels, explaining AI products in a way that resonates with business owners.
- Grow and manage Facebook/Skool groups/Whatsapp, building engaged online communities that drive leads and conversions.
- Develop creative marketing campaigns focused on storytelling, ensuring the message is simple, relatable, and aligned with small business needs.
- Experiment with new ideas and take calculated risks to achieve growth in a competitive space.
- Collaborate with influencers, negotiate partnerships, and manage influencer marketing campaigns to expand our reach.
- Track and measure campaign performance, using data to optimize future efforts.
Required Skills & Experience:
- Strong storytelling skills, with a focus on creating video-first content that simplifies AI concepts for small business owners.
- Experience managing online communities (Facebook, Skool, or similar platforms) to drive engagement and leads.
- Ability to work independently, self-sufficiently, and creatively problem-solve in a fast-paced SaaS environment.
- Comfortable taking risks in campaigns, learning from failures, and optimizing for success.
- Negotiation skills to manage influencer collaborations and build effective partnerships.
- Proven track record with successful campaigns (video, social media, or community-building campaigns).
- Experience in paid advertising (Facebook Ads, Google Ads, etc) would be advantageous.
- Able to think creatively and push boundaries in marketing campaigns.
- Knowledge of growth hacking tactics and low-cost marketing strategies
- Understand how to communicate AI concepts to small and medium-sized business owners in a clear, reliable way
This is a hybrid role.
