- Implement account-based marketing strategies targeting high-value prospects.
- Utilise trust-transfer techniques to build and maintain trust with prospects.
- Assist in creating marketing campaigns tailored to prospect needs and pain points.
- Foster strong relationships with key stakeholders and decision-makers within prospects.
- Identify, qualify, and pursue targeted prospects, their decision-makers, and influencers.
- Collaborate with technical teams to promote, present, and assist in demonstrating IT products and services, including cybersecurity, helpdesk, infrastructure solutions, and cloud services.
- Progress prospects through the sales pipeline to secure new business.
- Strong understanding of the MSP / IT B2B technology sector.
- Strong understanding of Microsoft technologies.
- Familiarity with HubSpot, LinkedIn, and GA4.
- Extensive experience in sales and marketing, with at least 2 years in a leadership role within a B2B industry.
- Proven track record of achieving sales targets and driving business growth.