- Content Creation: Develop engaging content for social media, websites, digital ads, video, and print materials.
- Campaign Management: Plan and execute digital and print advertising campaigns, ensuring they align with brand goals.
- Brand Management: Maintain and enhance brand consistency across all marketing channels.
- Performance Tracking: Analyse the success of campaigns using metrics and KPIs, adjusting strategies based on insights.
- Reporting: Provide data-driven insights to inform marketing strategies and decisions.
- CMS Management: Maintain and update website content.
- Marketing Expertise: A strong foundation in digital and traditional marketing techniques, including SEO, SEM, social media, and email marketing.
- Creativity: Ability to generate innovative ideas that resonate with diverse audiences.
- Analytical Mindset: Strong data analysis skills to track performance and refine strategies.
- A degree in a relevant field.
- Minimum of 3 years’ experience in a marketing role.
- Proven leadership skills and the ability to work under tight deadlines.