- Participating in forming effective paid search strategies.
- Launching and optimizing various PPC campaigns.
- Overseeing accounts on search platforms (Google Adwords, Bing).
- Keywork selection and audiences targeting.
- Monitoring budget and adjusting bids to gain better ROI.
- Conduct keyword and audience research to build and optimise campaign structures.
The successful Paid Search Executive should ideally be able to demonstrate the following:
- Proven experience within a Paid Search role.
- Google Ads certification (Search and Display), ideally.
- Experience in building and optimising campaigns on Google and Meta.
- Experience with paid advertising platforms, including Google Ads, Microsoft Advertising and Meta Ads.
- Strong analytical skills for interpreting data and optimising campaign performance.