Marketing Manager

Marketing Manager

Yolk Recruitment are partnered with a renowned player in the media and events industry, specialising in creating and delivering high-quality events that connect senior decision-makers from leading global brands with innovative technology solutions. Their events portfolio includes both large-scale conferences and intimate networking sessions, tailored to facilitate meaningful business connections and industry insights. The team is dedicated to fostering a collaborative and supportive work environment, with a strong emphasis on professional growth and development.

They are looking for a seasoned marketing professional to join our dynamic and innovative media company. Specialising in producing high-quality conferences and roundtable events, the company hosts an annual flagship event focused on the supply chain industry, bringing together industry leaders and experts for an engaging experience centred around knowledge sharing and networking opportunities. This permanent, full-time position offers the flexibility of remote work, with a competitive annual salary of £40,000.

What You'll Be Doing

As a key member of our marketing team, you will:

• CRM Management: Oversee and optimise our HubSpot CRM system, ensuring seamless integration and functionality with other third-party services such as Asana, Monday.com, and Text Magic.
• Event Marketing: Develop and implement comprehensive marketing strategies, including email automation plans, social media campaigns, and paid media management across platforms like LinkedIn and Google. You will also work closely with partners, speakers, and sponsors to curate and repurpose content for event promotion.
• Content Creation and Strategy: Craft diverse, high-quality content across multiple formats, including articles, blog posts, videos, and infographics, tailored to an international audience. You will also execute content strategies that align with business objectives, drive engagement, and support demand generation campaigns.
• SEO and Analytics: Lead SEO efforts to enhance organic traffic and search engine rankings. Monitor and analyse performance metrics to make data-driven decisions, continuously improving our marketing activities and ROI.
• Sales Enablement: Collaborate with cross-functional teams to create content and tools that support the sales team in effectively closing deals.
• Website Management: Update and manage the company's WordPress website, including adding new delegates, speakers, sponsors, and other content updates.

Essential Skills

To be successful in this role, you should possess:

• A Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in marketing, with a strong background in SEO, content marketing, and email marketing.
• Proficiency in using marketing automation and analytics tools, including HubSpot CRM and Salesforce.
• Experience with task management tools such as Asana and Monday.com.
• Adaptability to changing products and audience needs, with a strategic approach.
• Design skills, including proficiency with Adobe and Canva.
• A proven track record of developing and executing successful marketing campaigns.
• Exceptional attention to detail and strong project management skills.
• A creative mindset with the ability to think outside the box.
• Strong analytical skills to evaluate content effectiveness.
• Excellent written and verbal communication skills.
• The ability to work collaboratively in a fast-paced, dynamic environment.

Compensation and Benefits

• Competitive base salary of £40,000 per year.
• 25 days of annual leave, plus an additional day for each year worked.
• Flexible remote working arrangements.
• Employee referral bonus scheme.
• Company social events.

Interested candidates are encouraged to apply through Yolk Recruitment. If this role doesn't fit your profile, we may have other opportunities available. Please check our website for other roles, and if you would like a confidential chat, please email us to arrange.

Yolk Recruitment is an equal opportunities employer. We embrace diversity and encourage applications from all qualified candidates. Please note, due to the high volume of applications, we cannot guarantee a response for every role. If you have not heard from us within 7 days, please check our website for more opportunities.