Marketing Assistant

Job Title: Marketing Assistant & Welsh Language OfficerLocation: CardiffSalary: £24,500 - £27,000

Job Purpose

The Marketing Assistant & Welsh Language Officer will support the marketing function to increase brand awareness, generate leads, and drive sales while ensuring the promotion and integration of the Welsh language across the business. This role involves content creation, social media management, campaign execution, and the development of Welsh language materials.

Key Responsibilities

Marketing Responsibilities

• Assist in creating marketing content and materials.
• Manage social media presence, including content creation, scheduling, and posting.
• Conduct market research to identify trends, competitor activity, and opportunities.
• Support digital marketing campaigns to drive revenue growth.
• Research, write, and edit case studies showcasing success stories.
• Assist with internal communications and company-wide updates.
• Plan, organize, and attend events to promote the business.
• Support copywriting for newsletters, letters, and other communications.
• Ensure brand consistency and protection in all marketing efforts.

Welsh Language Officer Responsibilities

• Support HR in delivering Welsh action plans and funded projects.
• Maintain the Cynnig Cymraeg accreditation.
• Promote Welsh language resources to learners and internal teams.
• Attend Welsh language external meetings on behalf of the company.
• Identify and promote good news stories related to Welsh language and culture.
• Develop Welsh language marketing materials and communications.
• Translate internal and external communications, including social media content, policies, and website updates.
• Ensure Welsh language accessibility across key company documents and platforms.

General Responsibilities

• Ensure the security of company assets.
• Comply with company policies, safeguarding procedures, and equal opportunities legislation.
• Contribute to quality assurance and health & safety policies.
• Demonstrate the company’s core values, accountability, and reliability.
• Identify risks and report them to the designated Health & Safety Officer.
• Participate in relevant training and professional development.

Person Specification

Essential:

• Degree-level education or equivalent experience.
• Minimum of one year of marketing experience.
• Full driving license and access to own vehicle.
• Strong written and verbal communication skills.
• Planning and organizational abilities.
• Proficiency in Microsoft Office.
• Fluency in Welsh (written and spoken).

Desirable:

• CIM qualification or equivalent.
• Digital design skills (Adobe Creative Suite or equivalent).
• Experience with WordPress, PPC, email marketing, analytics, and CRM systems.
• Knowledge of safeguarding and Prevent policies.

This role is ideal for a creative and driven individual with a passion for marketing and the Welsh language. If you thrive in a dynamic environment and want to make an impact, we encourage you to apply