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We are looking for Marketing Executive, who would be responsible for developing and implementing marketing strategies that increase our visibility, attract more customers, and enhance brand loyalty. You will work closely with the management team to design promotions, manage social media, create advertising content, and organize in-store events to boost sales and customer experience
Key Responsibilities:
- Marketing Strategy Development:
- Create and implement a comprehensive marketing plan to promote our range of meat and confectionery products.
- Explore new opportunities to broaden our customer base and enhance our market presence.
- Content Creation & Management:
- Develop engaging content for social media platforms, including Facebook, Instagram, and Twitter, to highlight our product offerings, promotions, and special deals.
- Write blog posts, email newsletters, and promotional materials featuring our product highlights, recipes, and serving suggestions.
- Digital Marketing & Social Media:
- Oversee social media accounts and boost online engagement through targeted campaigns and active interaction with followers.
- Promotions & Sales Campaigns:
- Plan and implement promotional campaigns, discounts, and special offers to increase sales and attract new customers.
- Collaborate with suppliers and partners to promote seasonal items and exclusive offers.
- Market Research & Competitor Analysis:
- Conduct market research to gauge customer preferences, analyze local market trends, and evaluate competitors' activities.
- Provide insights and recommendations on product offerings based on customer feedback and market analysis.
- Brand Management:
- Ensure all marketing materials, both digital and print, are consistent with the shop's brand identity and values.
- Produce visual content, including photos and videos, to enhance product presentation and effectively promote our brand.
Key Skills and Qualifications:
- Education: Bachelor’s degree in marketing, Business, Communications, or a related field (preferred, but not mandatory with relevant experience).
- Digital Skills: Proficiency in utilizing social media platforms for marketing
- Communication: Excellent written and verbal communication skills, with a knack for crafting compelling marketing messages.
- Organizational Skills: Strong project management and multitasking abilities to manage various marketing initiatives concurrently.
Desirable Attributes:
- A passion for the food retail industry, particularly an understanding of meats, cuts, and confectionery products.
- Familiarity with local communities and insights into the regional customer base.
Salary: £38,700 per year
Contract Type: Full time
Other facilities in offer:
- 28 days holiday
- 37.5 hours a week
- Statutory Sick payment
- Free site parking
- Staff discounts on products
