Group Marketing and Admissions Officer

Group Marketing and Admissions Officer who has a strong understanding of CRM systems in a marketing/sales environment with excellent organisational, time-management and communication skills is required for a fast-growing International school group based in Cheadle Hulme.

SALARY: circa. £30,000 per annum (depending on experience) + Benefits

BENEFITS: 25 Days Annual Leave, plus Bank Holidays, Onsite Parking, Pension, Career Progression and the Opportunity to Work with Colleagues Globally

LOCATION: Cheadle Hulme, Stockport, Manchester, North West England

JOB TYPE: Full-Time, Permanent

JOB OVERVIEW

We have a fantastic new job opportunity for a Group Marketing and Admissions Officer who has a strong understanding of CRM systems in a marketing/sales environment with excellent organisational, time-management and communication skills.

Reporting to the Head of Marketing and Admissions Operations, as the Group Marketing and Admissions Officer you will be the first line contact for your colleagues in the school-based marketing and admissions teams. You will be detail-orientated with a passion for business systems and ensuring smooth-running team operations. You should have prior experience of working in a busy office environment, supporting multiple stakeholders.

As a successful candidate you will join a strong, experienced and award-winning team, with specialist expertise across key areas of School Management and Business Support. Working closely with your colleagues have an exciting opportunity to:

• Be part of a global community, collaborating with influential individuals who have a wide range of expertise in both International marketing and the International schools market.

• Benefit from opportunities for professional growth and continuous improvement in practice.

DUTIES

• First point of contact for school-based teams for all CRM queries, liaising with the IT team when required to support resolutions

• Support Marketing and Admissions colleagues across the network of international schools to fully optimise their use of the CRM system to enable effective customer engagement and student recruitment

• Set high standards of best practice in the effective use of the CRM system

• Provide technical training, coaching, support and trouble-shooting CRM and marketing automation

• Take responsibility for data integrity and accuracy and work with school-based teams to identify areas of improvement in data management

• Support the implementation of data-driven approaches and marketing automation

• Ensure Power BI, dashboards and CRM reporting are accurate, effective and timely

• Measure key aspects of the admissions funnel (conversion rates by stage, lost sales, response rates, etc) consistently across each school

• Ensure the data is regularly cleansed

• Implement and manage the cycle of customer experience research projects and mystery shopping projects

• Support the Director of M&A and Head of M&A Operations design customer experience research

• Analyse feedback to identify key opportunities

• Work closely with the Group Director of Marketing and Admissions and Head of Operations in presenting the research findings

• Work may include the breadth of digital marketing including e-mail campaigns, website updates and social media campaigns as well as offline marketing

• Collaborate on all aspects of team operations, providing administrative and project support

• Respond to queries and emails from the wider teams promptly

CANDIDATE REQUIREMENTS

• A strong understanding and practical experience in using CRM systems (preferably Microsoft Dynamics) in a marketing/sales environment

• Experience in delivering presentations or training sessions to small groups of people

• Familiarity with all Microsoft packages

• Competent data and analytical skills, with the ability to identify errors in data integrity

• Desire to develop skills in marketing, training will be provided where required

• Given the International nature of the school’s portfolio, the ability to speak fluent Spanish would be a distinct advantage. Any candidates with Spanish language ability, should ensure it is clearly detailed within their application.

HOW TO APPLY

The closing date for applications will be Friday 24th January 2025, although we urge interested candidates to apply without delay to avoid disappointment. Applications will be reviewed on a rolling basis and the vacancy may close prior to the closing date once strong candidates have been found.

Applications should include a covering letter, highlighting how your experience, knowledge and skills match those of the ideal candidate set out above.

CV’s and Cover Letters of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.

JOB REF: AWDO-P12952

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