Marketing Specialist

Marketing Specialist – £24,000 -£27,000 – Chelmsford

The Role

Do you have a knack for creating impactful marketing campaigns? Are you skilled in CRM management and data-driven strategies? If you're looking for a role where your marketing expertise can truly make a difference, we'd love to hear from you!

As a Marketing Specialist, you'll play a key role in shaping and executing our marketing strategies. Using your expertise in CRM management and automation, you'll create seamless workflows, optimise campaigns, and provide actionable insights to drive engagement and business growth. This is an opportunity to make a tangible impact within a collaborative and innovative team.

If this sounds like your next challenge, apply now to join our dynamic team.

Key Responsibilities:

• CRM Management: Maintain and optimise CRM systems like Keap, Go High-Level, or similar platforms, ensuring data accuracy and smooth integrations.
• Data Segmentation & Analysis: Identify trends and behaviours to create effective targeting strategies.
• Campaign Development: Design, implement, and optimise marketing campaigns.
• Automation & Workflows: Set up and manage automated lead nurturing sequences and streamline marketing processes.
• Landing Page Creation: Build and update landing pages for optimal user experience and conversion.
• Collaboration: Work closely with teams across departments to implement streamlined workflows.
• Reporting: Produce detailed marketing reports and dashboards to track performance.
• Compliance: Adhere to data protection regulations and maintain confidentiality standards.

The Company

Big Business Events have been helping Business Owners, Entrepreneurs and Celebrities build, grow, and scale the business of their dreams since 2016.

Founded by Internationally renowned speaker and business coach Adam Stott (Forbes Coaches Council, Rich House Poor House) we offer comprehensive online and in-person coaching programs and events to business owners at every level of the business journey.

The Person

Essential:

• Proven experience with CRM systems like Keap, Go High-Level, or similar platforms.
• An understanding of CRM customisation, configuration, and administration.
• Expertise in data migration, cleansing, and segmentation techniques.
• Experience with personalised marketing and automation platforms.
• Ability to set up automated campaigns, workflows, and drip marketing sequences.
• Strong analytical skills for customer data interpretation and generating actionable insights.
• Excellent written and verbal communication skills.
• Strong organisational skills and attention to detail.
• Ability to work independently and collaborate with teams.
• Project management experience and ability to thrive in a fast-paced environment.

Desirable:

• Familiarity with tools like Zapier and AI-driven marketing strategies.
• SEO and content marketing knowledge.
• Creative skills with Adobe tools (e.g., Photoshop).