Email Marketing Specialist

Email Marketing Specialist

£30k (potential to go higher dependent on experience)

Hybrid working (3 days onsite and 2 remote)

Chester

Forward Role are working with renowned luxury jewellery e-commerce retailer to recruit an Email Marketing Specialist to take full ownership of the CRM channel.

Founded 20 years ago, they are now sold in 200+ stockists worldwide, featured in top magazines and loved by some of the UK's most influential celebrities, from chart topping sensations to much loved actresses.

You will report into the Head of Marketing and join a Marketing team of 5.

If you're an email marketing pro with a creative flair and a love for data-driven results, read on…

Responsibilities:

• Develop and implement a comprehensive CRM strategy aligned with business objectives
• Collaborate with cross-functional teams to ensure CRM alignment throughout the customer journey
• Continuously identify opportunities to enhance CRM tools and processes to improve efficiency and customer satisfaction
• Leverage customer data to design targeted, segmented marketing campaigns that drive engagement and conversions.
• Build and refine customer personas based on behavioural, demographic, and transactional data
• Develop predictive models to forecast customer needs and optimise marketing efforts
• Create and execute innovative and timely CRM campaigns across multiple channels (email, SMS, push notifications, etc.)
• Implement reactive marketing strategies, responding quickly to market trends, customer feedback, and business changes
• Monitor and analyse campaign performance, using insights to refine future efforts. Track, measure, and report on CRM metrics (e.g., customer acquisition, retention, lifetime value, and churn)
• Conduct in-depth analyses of customer behaviour and campaign effectiveness, presenting insights and recommendations to leadership
• Utilise A/B testing and other optimisation techniques to ensure continuous improvement
• Stay abreast of CRM tools, trends, and best practices, recommending and implementing changes where appropriate.
• Manage and innovate customer loyalty programs to increase engagement, retention, and lifetime value
• Develop lifecycle marketing strategies that nurture customers at every stage of their journey, from onboarding to re-engagement

What you will need:

• Proven experience in CRM and customer lifecycle marketing
• Strong creative thinking skills, with the ability to design compelling customer experiences
• Exceptional analytical capabilities, with expertise in tools such as Klaviyo, Google Analytics, or similar platforms
• Demonstrated experience in segmentation, data modelling, and predictive analytics
• Strong communication and project management skills, with a track record of cross-functional collaboration
• Adaptable and results-oriented, with a passion for driving change and innovation

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.