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Recruit4staff is proud to be representing their client, a leading Chester-based tour operator in their search for an experienced Marketing Executive to work in their busy office based in Chester. For the successful Marketing Executive our client is offering:
- £28,000 - £30,000
- Days role, Monday - Friday 0900 - 1730
- Fixed Term:12 Months (Maternity Cover)
- 23 days holiday rising 1 day per year (up to 25) + Bank Holidays
- Company Pension Scheme
- Discounted personal holidays
- Competitive Benefits Package Inc. Eye Care, Life Insurance, Retail Discounts, L&D Funding
The Role of the Marketing Executive:
- Responsible for working closely with all levels of management within the business in order to provide support in all areas of the employee lifecycle
- Supporting the CRM strategy to improve customer loyalty and retention
- Working with the CRM Manager to plan and execute email and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns.
- Manage monthly email marketing calendar
- Deliver flawless campaign execution by working to agreed processes and SLAs
- Ensuring marketing is delivered against the agreed tone of voice and brand guidelines
- Use reporting tools like Google Analytics to analyse email statistics and use key metrics to report on consumer insights, content, and performance
- Analyse the performance of email marketing campaigns to provide actionable insights and improvements for future development
- Manage reporting of regular email campaigns, comparing performance against the targets, and communicating to internal stakeholders.
- Identify new target audiences for email campaigns
- Assist with day-to-day administration tasks
What our client is looking for in a Marketing Executive:
- Experience in CRM marketing - ESSENTIAL
- Proven experience in a digital marketing position / similar role - ESSENTIAL
- Strong understanding of marketing automation tools
- Experience of end-to-end email campaign development and automation - ESSENTIAL
- Experience with A/B testing
- Strong project management skills
Key skills or similar Job titles: Marketing Executive, CRM Executive, Marketing Associate, Marketing Supervisor Commutable from: Chester, Wrexham, Runcorn, Warrington, Llay, Buckley, Flint, Deeside For further information about this and other positions please apply now This vacancy is being advertised on behalf of Recruit4staff (Wrexham) Ltd who are operating as a recruitment agency, agent, agencies, employment agency or employment business
