Commercial Marketing Manager

Are you passionate about driving business growth through strategic marketing initiatives? Do you thrive in a dynamic environment where your efforts directly influence business performance and customer satisfaction?

Boatworld.co.uk, with over 50+ years in the watersports & boating industry, is a customer-centric business focused on delivering high-quality products and services. We pride ourselves on our knowledge, passion, and transparent approach, helping customers make informed decisions and enjoy their experiences on the water. We have an online store, in-store showroom, warehouse, and workshops at our Chesterfield-based site, easily commutable from Sheffield and surrounding areas.

We are looking for an experienced Commercial Marketing Manager to join our team. In this role, you will work closely with the directors to craft and implement a comprehensive marketing strategy that drives business growth across both digital and traditional channels. Youll manage a small team and oversee campaigns that not only increase brand awareness but also generate revenue and expand our market presence.

This role is perfect for someone looking to make a significant impact in a fast-paced, lifestyle-driven industry. You will have the autonomy to shape our marketing strategy while working in a supportive environment that encourages personal and professional development.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies that align with overall business objectives.

• Drive customer acquisition and retention through a mix of digital and traditional marketing channels.

• Manage and optimise multi-channel campaigns (including online, print, and in-store promotions) to increase revenue and brand presence.

• Oversee market research to identify new opportunities and adapt strategies to meet changing market conditions.

• Collaborate with product development teams to support product launches and ensure market alignment.

• Manage relationships with external partners, including agencies, media, and suppliers, to maximise marketing efforts.

• Analyse marketing data to assess performance, generate insights, and refine strategies for continuous improvement.

• Lead and mentor a small marketing team, providing guidance and direction for achieving both short- and long-term goals.

Key Skills:

• Strong commercial acumen with the ability to align marketing initiatives to broader business objectives.

• Experience in leading multi-channel marketing campaigns, including digital, print, PR, and events.

• Solid understanding of customer segmentation, market analysis, and competitive positioning.

• Exceptional communication and leadership skills to collaborate with internal teams and external partners.

• Creative thinker with an analytical mindset, able to interpret data to inform decision-making.

• Experience managing marketing budgets, forecasting, and measuring ROI.

Benefits:

In addition to a competitive salary, we offer a range of benefits, including 30 days of holiday (including bank holidays), office closure during Christmas, monthly staff socials, professional development opportunities, free on-site parking, and staff discounts on all products.

Working Hours: Monday-Friday 8.30-4.30pm

Job Types: Full-time, Permanent