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Job Title: Social Media & Marketing Coordinator
Industry: Construction - M&E
Location: Loughton, Essex
Job Description:
Social Media Management:
- Plan and execute monthly social media content calendars, typically 3-5 posts per week across various platforms.
- Coordinate and liaise with candidates via social media, forwarding relevant inquiries to the team.
- Create engaging content using Canva, including PNGs, PDFs, GIFs, and videos, covering topics such as job opportunities, industry news, and company events.
- Monitor and track social media analytics with monthly reporting to evaluate performance and engagement.
Analytics and Reporting:
- Conduct monthly analytics tracking for LinkedIn, Facebook, and Instagram, reporting on metrics like unique visitors and page views.
- Collaborate with upper management to assess engagement from individual team members on social channels.
- Track and report candidate/client form submissions and leads from digital marketing efforts.
Email Marketing:
- Support email marketing initiatives, including automated campaigns targeting interested future employees and clients.
- Design and execute email campaigns, like Google Reviews follow-ups and segmented client outreach, ensuring alignment with brand tone and objectives.
- Assist in developing and managing email templates for client and future employee communications.
Website Content and Management:
- Write and publish blog content, coordinating with relevant stakeholders for approvals.
- Update website visuals and manage minor content edits as needed.
- Collaborate with internal teams to track inquiries generated via the website and ensure proper follow-up.
Events and Sponsorships:
- Organise and manage company events, such as quarterly team celebrations and client gatherings, coordinating logistics and liaising with third-party vendors.
- Develop ideas and procure client gifts as well as employee anniversary and event gifts.
- Oversee the organisation's sponsorship activities and participate in related fundraising efforts and event promotions.
Additional Responsibilities:
- Assist with the creation of marketing materials, including posters, brochures, rate cards, and business cards.
- Train and support colleagues on software, a social media and business development tool, helping them create personal brand content for LinkedIn.
- Lead Google Reviews initiatives to enhance the company's online reputation, supporting review generation and follow-up communications.
- Provide general marketing support for ad hoc projects, including internal document design, event invitations, and branded materials.
Requirements:
- Proven experience in social media content planning and creation, with proficiency in Canva or similar design tools.
- Strong understanding of social media analytics and basic knowledge of website analytics (Google Analytics).
- Excellent written and verbal communication skills, including copywriting and content creation.
- Experience with email marketing tools and CRM systems is a plus.
- Highly organised, with the ability to manage multiple projects and meet deadlines.
Benefits:
- Competitive salary, professional development opportunities, and a supportive work environment.
If this sounds like you, please apply NOW!!!
