Marketing Director

Marketing Director

Salary - DOE

Location - Christchurch

Office based / Full Time / Permanent

Are you a strategic and hands-on Marketing Director with a passion for growth marketing and customer acquisition? We're partnering with a fast-growing e-commerce brand seeking a dynamic Marketing Director to take their expansion to the next level.

The Role

As Marketing Director, you'll take full ownership of customer acquisition and marketing strategy, managing a talented team while still remaining hands-on in execution. Your role will focus on scaling and optimising existing channels, exploring new opportunities for growth, and ensuring that marketing spend delivers strong ROI.

Key Responsibilities:

• Lead and develop a team of growth marketers, fostering a data-driven approach to customer
• Operate as a "player-manager"-leading strategically while still being hands-on in
• Scale and optimise successful marketing channels, including Creator partnerships (podcasts, YouTube, email newsletters), Event sponsorships (e.g., endurance sports events), Brand collaborations with major industry
• Explore and test new scalable marketing channels, including paid performance marketing (Instagram Ads, YouTube Ads, PPC).
• Manage customer acquisition budgets and report key performance metrics to the leadership
• Work closely with PR and Amazon agencies to maximise brand exposure and conversion.
• Collaborate with the Creative and Content teams to develop marketing assets that drive
• Optimise the website and customer journey in collaboration with the Web Development team to enhance conversion

What We're Looking For:

• Proven leadership experience - at least 3+ years as a Marketing Director within a direct- to-consumer (D2C) e-commerce brand, ideally within the endurance sports
• Growth marketing expertise - a track record of successfully scaling customer acquisition through digital
• Analytical mindset - strong numerical skills and experience tracking marketing KPIs such as CPA, ROI/ROAS, and
• Experience in UX and conversion optimisation - briefing landing pages and user journey
• Agency management - experience managing external PR and Amazon
• Passion for endurance sports - a strong advantage if you understand the mindset of endurance

What's on Offer?

• Competitive salary
• Exciting travel opportunities and unique industry
• Access to industry-leading products and team gear
• A collaborative, high-performance culture in a fast-growing global

INDCP