Back to search
A client of ours in the Clacton-on-Sea area are recruiting a Digital Marketing Executive to join their team. This is a full-time position working Monday - Friday 8.30am - 5.00pm and paying 30,000 - 35,000 per annum depending on experience. Hybrid and remote working will be considered for this role.
Key Duties include but are not limited to:
- Execute day-to-day management of paid search ad campaigns (Google & Microsoft), including setup, optimisation, monitoring and to return a positive ROI.
- Work closely with the Marketing Manager on internal communication, campaign planning and strategic recommendations/optimisations.
- Monitor campaign performance metrics and KPIs, providing regular reports and insights
- Present a multi-channel analytics report (SEM, SEO, Social, Email, Web Analytics) and recommend optimisation action plans to sales and marketing teams
- Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands' digital channels and assets
- Supporting the identification, tracking and interpretation of critical key market data, commerce statistics, consumer trends, and competitive intel
- Assist in budget management and optimisations across multiple platforms
- Support the Paid Social Ad Programme (LinkedIn, Facebook and Instagram)
- Support the SEO strategy to ensure top organic search ranking positions
- Support the email marketing automation strategy
Skills and Experience required to be considered for this Digital Marketing Executive position:
- Excellent analytical skills, with the ability to manipulate data to identify and recommend optimisation
- Hands-on experience in Google Analytics 4 with a strong ability to derive actionable insights
- Ability to demonstrate how PPC fits into the wider area of digital marketing
- Understanding of bidding strategies, including manual and automated bidding, and the ability to optimise bids to achieve performance goals
- Ability to create and optimise effective ad copy, including headlines, descriptions, and calls-to-action.
- Knowledge of ad targeting, including geographic, demographic, and contextual targeting, and the ability to optimise campaigns for maximum performance.
- Understanding of conversion tracking, including the ability to set up and analyse conversion tracking data.
- A good knowledge of Microsoft Excel and data manipulation as well as proficiency in using PowerPoint, Teams, SharePoint and Word
- Excellent copywriting across various formats and tones
- Experience working with and managing the relationship of 3rd party suppliers
Great Benefits to working for this company include:
- Hybrid and remote working considered
- Potential to earn 10% of basic salary
- Fully expensed mobile phone, laptop & accessories if required
- 20 days holiday + 8 Bank Holidays.
- Option to purchase 5 additional days holiday per year.
- Additional Holiday awarded based on length of service.
- Occupational Health (health & lifestyle screening services, confidential health & medical support)
- Wellbeing programmes & initiatives
- Salary Sacrifice Schemes: Electric Car Scheme, Tech Scheme, Cycle to Work
- And more!
If you feel like you meet the above criteria & would like to be considered for this Digital Marketing Executive position, please apply with your CV and contact Katie at Prime Appointments for a confidential chat. #officejobs
