Head of Marketing

Full-time and part-time applications invited - Min 30 hours needed.

Monday to Friday between 9.00am and 5.00pm

Cleckheaton - Office based

Salary: £50,000 per annum FTE (40 hours)

Our client is an award-winning 2nd generation family business with an exciting opportunity for a results-oriented marketing leader with a passion for driving growth to join the team. They are a team of specialist Employment Law, HR and Health and Safety advisors that work with over 600 client companies throughout England. They love what they do, and genuinely want to add value to their SME client base.

Our client is an ambitious company with a brilliant track record of year-on-year growth, profitability and development. They place significance on values such as graft, together, heart and grit. These core principles run right through their business and as a result, in all their dealings with clients. Their vision is to grow year on year; however they want to do this in the right way, maintaining their values and adding stability to the business. Building a great reputation is paramount and something that has been key to their business strategy from day one. They have been in business 21 years and their success is built on hard work, collaboration, and a passion for excellence. Our client are now looking for a strategic yet hands-on Head of Marketing to lead and shape their marketing efforts, strengthen their brand presence, and drive growth.

As the Head of Marketing, you will be part of the Senior Leadership Team and have responsibility for developing and executing the companys marketing strategy, with a focus on increasing brand visibility, lead generation, and client engagement and retention. Reporting directly to the Board, you will be expected to take ownership of all marketing activities while managing a small, dedicated marketing team. This is a key role for a motivated and creative marketing leader who thrives in a fast-paced, environment.

As an employer they value the benefits of a good work life balance and promote a positive working environment. They genuinely care about each member of the team and their contribution to the business and their clients.

Equally, they have made a commitment to their community and set-up their own charity supporting people who have been homeless or are at the risk of becoming homeless in Leeds and Kirklees, to take the next step back into employment. Up to 10% of their profits are donated to the charity each year.

THE ROLE

Strategy Development: Create and implement a comprehensive marketing strategy aligned with the companys growth objectives and core values.
Brand Building: Strengthen the companys brand positioning in the market, ensuring it reflects their values of Graft, Together, Heart, and Grit.
Lead Generation: Develop and execute multi-channel campaigns (including digital content and offline marketing) to generate quality leads and nurture prospects through the sales funnel.
Team Leadership: Lead, mentor, and develop a small marketing team, ensuring optimal performance and professional growth.
Content Creation: Oversee the production of high-quality, value-driven content that resonates with their target audience/buyer avatar and promotes thought leadership in their industry.
Digital Marketing: Drive the companys online presence through website management, email marketing, social media strategy and SEO.
Data-Driven Insights: Track, analyse, and report on marketing metrics and campaign performance to the Board, using insights to refine strategies.
Collaboration: Work closely with all departments to align marketing efforts with business goals and ensure a cohesive client experience.
External Partnerships: Manage relationships with external agencies, designers, and other marketing service providers as required.

THE CANDIDATE

The successful candidate for the position of Head of Marketing will possess the following qualifications, experience and qualities:

Qualification and Experience:

Proven experience in a senior marketing role, ideally within the professional services sector.
Strong understanding of B2B marketing, lead generation, and brand management.
Demonstrated ability to develop and execute successful marketing strategies from scratch.
Hands-on experience in digital marketing (SEO, social media, email, etc.).
Strong leadership and team management skills with experience mentoring and developing talent.
Excellent communication and presentation skills with the ability to engage stakeholders at all levels.
Data-driven mindset with a strong focus on tracking, analysing, and optimising marketing performance.
Ability to work independently in a fast-paced environment while remaining aligned with company values.

Personal qualities:

Graft: Ownership, flexibility, dedicated and pragmatic.
Together: Communication, respect, collaboration and compassion.
Heart: Understanding, empathy, joy, and integrity.
Grit: Resilience, courage, enthusiasm and proactive.

PAY & BENEFITS

Annual Salary: £50,000 per annum - Mon-Fri 9.00am 5.00pm Min 30 hours.
Holidays: 25 days + bank hols (Additional Holidays for length of service).
Pension Scheme:- Salary sacrifice pension scheme 5% employee and 5% employer contribution
Death in Service: 3x annual salary
EAP: Help Hand

HOW TO APPLY

If you are a results-oriented marketing leader with a passion for driving growth and aligning with their core values, they would love to hear from you!

Interested in this Head of Marketing role, please submit your updated CV.