Senior Marketing Manager

Role: EU Senior Marketing Manager

Location: Remote, with travel to Cleckheaton one day per month

Salary: £55,000K-£65000K DOE

Hours: Monday- Thursday 9am- 5pm with a 4pm Finish on a Friday 

Benefits:

• Company pension scheme
• Opportunity to travel
• Death in service payment
• Private health cover
• Company Bonus
• Pension
• Remote working
• Flexibility

Position Overview:

Elevation Recruitment are excited to be exclusively recruiting for Ferno Group. Ferno Group design, manufacture, distribute, market and sell products to the Emergency Services, Funeral & Mortuary, Industrial, Aviation, Military sectors complemented by our Ferno Care aftersales service division.

The company globally has presence in over 70 countries and they work with distributors in France, Italy, Germany, Japan and the UK with production and distribution focusing on emergency and rescue equipment.

Reporting to the Global Head of Marketing you will be taking ownership of the marketing strategy for Europe.

Role Overview:

We are seeking an experienced Sr. European Marketing Manager to lead marketing efforts across Europe, working closely with Ferno’s distributors and regional teams. This role is responsible for driving brand consistency, marketing strategy, and growth across diverse European markets.

Strategic Marketing Leadership

• Develop and execute a comprehensive marketing strategy tailored to European markets, aligning with Ferno’s global vision and goals.
• Collaborate with Ferno Group companies and distributors across the region to co-create localised marketing plans and campaigns that address market-specific needs.
• Monitor and research market trends, competitor activities, and customer insights to identify opportunities and adjust strategies as needed.
• Lead product launches in the region, ensuring successful communication and positioning of new offerings.
• Develop and execute innovative strategies to reclaim lost market share, leveraging competitive analysis, targeted campaigns, and customer re-engagement initiatives to drive growth and strengthen brand positioning.

Distributor Support

• Act as the primary marketing contact for Ferno Group companies and European distributors, providing resources, guidance, and training to strengthen their marketing capabilities.
• Coordinate the development of marketing materials, ensuring they are culturally relevant and aligned with brand guidelines.
• Support distributors with lead generation initiatives, event planning, and digital marketing strategies.

Event and Tradeshow Management

• Plan and oversee the execution of regional events, tradeshows, and conferences to enhance and strengthen brand visibility and drive customer engagement.
• Partner with Ferno Group companies and distributors to ensure a unified presence at events and provide logistical support where necessary.
• Evaluate event effectiveness and provide post-event analysis to measure ROI and inform future strategies.

Digital Marketing and Content Development

• Drive digital marketing initiatives in the region partner with the Global Marketing team to include social media, email campaigns, and website optimisation.
• Work with global teams to adapt and localise content for the European market, ensuring consistency with Ferno’s brand voice.
• Analyse digital performance metrics and provide insights to improve campaign effectiveness.

Essential Skills & Experience:

• Experience of working within a B2B focussed business, preferably within EMS, Medical or the Distribution sectors.
• Experience of helping a business through a period of growth and digital transformation.
• Leadership experience or managing a small team.
• Experience of working with multiple clients within a business is ideal.
• Experience of working within an international business, preferably with a presence in Europe would be advantageous.
• Willingness to travel across Europe between 20-40% of the time.

Please note any third party CVs will be directed to Elevation Recruitment Group as the retained partner for this role.