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- Provide sales teams with the necessary tools, training, and resources to effectively sell products.
- Participate in webinars to promote company products.Â
- Assisting internal teams and distributors with product related questions.
- Develop sales collateral, presentations, and competitive battle cards to support sales efforts.
- Conduct regular training sessions to keep sales teams informed about product features, benefits, and updates.
- Manage product updates, including artwork and packaging.
- Plan for product discontinuation with minimal disruption to supply chains and customers.
- Work on the product development for new and existing products, overseeing design, testing, and validation in alignment with relevant requirements and standards.
- Develop and manage the product roadmap, setting timelines and milestones for each stage of the product lifecycle.
- Streamline and rationalise the product portfolio based on performance, compliance, and strategic priorities.
- Regularly update and manage digital assets to align with product features & benefits.
- Generate and participate in ideas for creating digital content.
- Collaborate with R&D, supply chain, and quality teams to ensure product efficacy, quality, and compliance with relevant standards.
- Work with regulatory affairs to navigate and document compliance, certification, and reporting.
- Partner with sales and marketing teams to support effective go-to-market strategies, product positioning, and training materials.
- Develop launch plans, including pricing, distribution, and promotional strategies, to ensure successful market introduction.
- Analyse product performance, including sales, customer satisfaction, and product quality metrics, and use data to drive continuous improvements.
- Provide product training and technical support to sales teams and distributor networks.
- Monitor and analyse the performance of marketing campaigns and product launches using metrics such as ROI.
- Provide regular reports and insights to senior management and stakeholders to inform decision-making.
- Identify areas for improvement and optimisation in marketing strategies and product offerings.
- Conduct market research to identify emerging trends, customer preferences, and competitive landscape.Â
- Gather feedback from customers, healthcare professionals, and other end-users to inform NPD and R&D and ensure alignment with their needs.
- Bachelor’s degree in business, marketing, Life Sciences, or a related field.
- 4+ years of experience in product management, preferably within the medical device, healthcare, or professional goods industry.
- Proven ability to manage cross-functional teams, lead product development processes, and deliver successful product launches.
- Excellent multi-tasker with analytical and problem-solving skills.
- Exceptional communication skills with experience in delivering presentations & engaging content with key stakeholders.Â
- Positive attitude, energising, adapts well to change with an ability to believe anything is possible with the correct mindset.
