Automotive Digital Marketing Strategy Specialist

Job Title: Automotive Digital Marketing Strategy Specialist

Location: Whitley, Coventry

Rate: £30.80ph via an Umbrella Company (Inside IR35) or £23.44ph PAYE

Employment Type: Contract (12 months)

Hours: Standard 40 Hours Per Week

• Our award winning Customer Journey Team is made up of inspired and motivated professionals who are committed to transforming our business with creative, high-impact messages. The candidate will bring the passion for our products to this role as a define customer touch points and develop our strategic CRM proposition and future direction delivering integrated and consistent communications. With the specific purpose of delivering a digitally driven experience that our customers will love for a lifetime, the candidate will develop and implement communications to stimulate sales of vehicles and services and in the process building familiarity and consideration of our brands.
• The candidate will also have responsibility for maximising customer and prospect databases and developing the CRM programme aiming to increase lead acquisition, conversion and retention strategies This role would suit someone with a strong digital customer experience background working for a luxury brand or automotive manufacturer, ideally across a range of product market segments. An understanding of data analysis, segmentation methods and data protection legislation is essential along with previous CRM and multi-channel digital communications experience.
• The candidate will support the implementation and development of the contact strategy across all CRM touchpoints, facilitating the delivery objectives and will be specifically focused on end-to-end customer journey customer touch points and contact programmes including campaign delivery and automation. Analytics and insight approach. Demand for the creation, customer loyalty, retention and advocacy. Optimise the current processes that exist within our client to ensure a consistently luxury experience. Leverage and/or integrate CRM touch points with campaign and/or new product launches.
• The candidate will identify opportunities to use customer data to create a more personal customer journey. Introduce analytic sophistication to the business whilst staying actionable and results-oriented. Development of new nameplate launch strategies working with agencies to define appropriate audiences, build prospect pools and develop and deliver appropriate contact strategies and segmentation tools (brand specific, our client's share of driveway). Ensure that our client is maximising its data strategy including but not limited to improved relevance and personalisation (1:1 communications); tailored offers and next best action communications. Work with UK and Global teams to utilise insight to transform the customer experience into the benchmark approach to customer engagement engendering loyalty as a result. Work with wider CX and Global teams to ensure that future requirements are captured, mapped, prioritised and deployed into future contact strategies. Create business cases and manage budget for campaign activity and the CRM function. Undertake any other work as directed by their Line Manager in connection with their job as may be requested.

Key Interactions:

• Our client's UK CX Teams.
• UK Brand Communications Teams.
• Our client's Events Team.
• Our client's Product Marketing Team.
• UK NSC Sales and Customer Services Teams.
• Global Customer Experience Director and Team.

Skills Required:

• Marketing communications or CRM experience in the automotive sector.
• Agency management skills.
• Stakeholder management.

Experience Required:

• Extensive marketing communications or CRM experience in the automotive sector.
• Significant experience working on CRM and/or digital customer journeys.
• Demonstrable project planning and process skills with flexibility to adapt to a wide scope of activities and projects.
• SFMC experience.
• Understanding and experience of using multiple channels to maintain a consistent 1:1 message.
• An understanding of the digital landscape, channels and how to use to target and engage customers effectively.
• Budget management and cost control skills.
• Consumer and commercial focus.
• Agency management skills including the ability to initiate and conclude projects.
• Strong IT skills, particularly with Excel.
• Relevant degree or equivalent experience preferred.

Additional Information:

This role is INSIDE IR35