Campaign Executive

Job Title: Campaign Executive

Location: Whitley, Coventry

Rate: £27.17ph via an Umbrella Company (Inside IR35) or £20.74ph PAYE

Employment Type: Contract (12 months)

Hours: Standard 40 Hours Per Week

Reference: J39980

Job Description:

Our award-winning Customer Journey and Digital Experience Team is made up of inspired and motivated professionals who are committed to transforming our business with creative, high-impact digital customer journeys. You’ll bring your passion for our products to this role as you help to build customer segments in SAP Single-View CRM (SV CRM) to assist with the execution and optimisation of our customer touch-points to deliver integrated and consistent targeted communications.This role will support how we talk to our customers through-out their ownership experience with creative, high-impact messages. By helping build and automate our customer touch points through SV-CRM, the role-holder will assist with the development of our strategic CRM proposition and deliver integrated and consistent communications.With the specific purpose of delivering and creating a digitally driven car ownership experience that our customers will love for a lifetime, you will develop and execute campaigns to stimulate sales of vehicles and services and in the process building familiarity and consideration of the brands. You will also have responsibility for developing and monitoring a test and learn approach in order to optimise customer selections and campaigns with the aim to increase lead acquisition, conversion and retention strategies by targeting the right person at the right time. An understanding of data analysis, segmentation methods and data protection legislation is essential.

Key Accountabilities and Responsibilities:

Support the implementation and development of the contact strategy across all CRM touchpoints, facilitating the delivery objectives and specifically focused on:- The end to end Customer Journey.- Customer touch points and contact programmes including campaign delivery and automation.- Analytics and insight approach.- Demand creation.- Customer loyalty, retention and advocacy.- Assist with the execution of audience targeting logic for campaigns supporting acquisition and customer programmes.- Author and maintain logic for audience targeting variables and automated activities.- Use of in-house tools to automate campaigns and other processes.- Evaluate and prioritise project requests and enhance intake processes.- Improve campaign KPIs by collaborating on and applying targeting optimisation techniques and AB test setup.- Partner with CX Design and Global Teams to achieve and surpass business goals.- Optimise the current campaigns that exist within our client to ensure a consistently luxury experience.- Leverage and/or integrate CRM touch points with campaign and/or new product launches.- Work in an Agile fashion to test and optimise campaign ideas and enhanced journeys.- Automation of campaigns and customer journeys to create space to test new activity.- Campaign monitoring and optimisation.- Undertake any other work as directed by their Line Manager in connection with their job as may be requested.

Knowledge, Skills and Experience:

• A close understanding of how to activate campaigns and build customer segmentation models are essential.
• This is a technical activation role, so hands-on experience of activating campaigns and advanced segmentation and knowledge of data structures is key.

Essential:

• Fundamental understanding of database technologies and segmentation methodologies.
• Extensive marketing communications or CRM experience in the luxury or eCommerce sector.
• Experience working on CRM and/or digital customer journeys.
• Demonstrable project planning and process skills with flexibility to adapt to a wide scope of activities and projects.
• Understanding and experience of using multiple channels to maintain a consistent 1-2-1 message.
• An understanding of the digital landscape, channels and how to use them to target and engage customers effectively.
• Consumer and commercial focus.
• Agency management skills including the ability to initiate and conclude projects.
• Strong background in agile SCRUM agile practices and associated tools (Jira, Confluence, Slack, etc.).
• Fundamental understanding of database technologies and segmentation methodologies.
• Experience with email and/or marketing automation software and integration with databases.

Desirable:

• Experience of using Salesforce Marketing Cloud suite of products.
• Resilient and enthusiastic, able to deliver results under pressure, whilst responding constructively to new ideas and inputs.
• Strong background in agile SCRUM agile practices and associated tools (Jira, Confluence, Slack, etc.).
• Experience with email and/or marketing automation software and integration with databases.
• Strong IT skills, particularly with Excel and Tableau.
• Relevant degree or equivalent experience is preferred.

Personal Profile: Essential:

• An individual who is highly consumer and transactional data literate.
• An individual who is results driven, demonstrates, tenacity, drive and perseverance with the ability to deliver in a complex, highly demanding environment.
• An individual with the ability to combine a short-term, pragmatic focus with longer-term planning.
• An individual who is resilient, energetic and enthusiastic, able to deliver results under pressure, whilst responding constructively to challenging new ideas and inputs.
• An individual who is able to challenge existing thinking in a positive way whilst building credibility and trust through experience and personal style.
• A good communicator who can communicate complex ideas.
• An effective team player, actively leads, develops and supports team members.
• An individual with meticulous attention to detail.

Desirable:

• An individual who enables speed in decision making through establishing alignment, clarity, appropriate resources and sense of urgency whilst bringing others along.

Additional Information:

This role is INSIDE IR35